Cláudia Capelo is Head of Product Marketing ANZ at CMC Markets, where she leads go-to-market strategy across Australia and New Zealand's leading trading platforms. With over 10 years of experience in fintech, SaaS, and high-growth sectors, she specialises in transforming complex products into compelling customer experiences. Claudia is passionate about simplifying product complexity and designing marketing strategies that truly resonate with customers. Her expertise spans product-led growth and behavioural segmentation, anchored in a deep belief that product marketing is a strategic lever for long-term business value. As a leader, she builds high-performing teams with a culture of experimentation and continuous improvement. Claudia thrives on turning customer insights into scalable systems that deliver measurable business impact, particularly in regulated, data-rich environments.