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James

Goodwin

Chief Growth Officer

Wisr

James is Wisr's Chief Growth Officer, leading its growth function across marketing, sales, strategic partnerships, communications and customer experience. With over 15 years of experience in advertising and marketing, James is responsible for delivering Wisr’s purpose-led brand strategy and customer experience-first approach. He has extensive experience in the financial services sector, working with brands including Bankwest, ING and American Express. When he's not working, you'll likely find him in the kitchen – in fact, once upon a time, his passion for food led him to enter a national TV cooking competition...can you guess which one?!

06 November 2024 09:45 - 10:15

There isn’t an ‘i’ in ‘cross-functional marketing collaboration’ – there’s actually three.

Product marketing as a discipline is at the crossroads of many key business functions, from product to finance to customer experience. And the best marketing teams are those that don’t sit in silos but work directly with the teams building the products they’re trying to showcase to the world. This keynote will explore the importance of cross-functional marketing collaboration and the value that can be derived from appropriating a squad team model to kick marketing goals. It will also delve into the process of building a successful, sustainably cross-functional marketing team.