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Teresa
Huang
Head of Product, Enablement
Bupa
Teresa Huang is a product management leader with over a decade of experience spanning financial services, media, healthcare, aviation, and e-commerce. She specialises in product development and emerging technologies, championing team empowerment and diverse perspectives in the workplace. Teresa is known for fostering innovative environments where teams can thrive through collaborative leadership. In addition to her corporate role, she runs a YouTube channel sharing insights on product management, leadership, and career development, helping professionals navigate their growth journey in the technology sector.
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29 October 2025 15:45 - 16:30
Panel | The customer is the roadmap: Building user-led products through PM x PMM alignment
Great products aren’t built in silos – they’re shaped by deep customer insight and cross-functional alignment. This joint panel between Product-Led and Product Marketing Summits explores how tight collaboration between Product Management (PM) and Product Marketing (PMM) transforms user feedback into strategic direction. Join product and marketing leaders as they discuss real-world tactics for co-owning the roadmap, validating value propositions, and delivering products that resonate. Expect candid insights on shared metrics, go-to-market alignment, and the power of a truly user-led approach. Key takeaways: - How co-owning the customer charter from day one helps build a shared understanding across PM and PMM - Why embedding feedback mechanisms throughout the customer journey creates a continuous insight engine - How PMM can actively shape product development, not just messaging, by testing value early and often - How aligning around customer-designed metrics leads to meaningful transformation, not just adoption - Why a shared vision, not just shared goals, is the foundation for a successful global launch strategy