Great products aren’t built in silos – they’re shaped by deep customer insight and cross-functional alignment. This joint panel between Product-Led and Product Marketing Summits explores how tight collaboration between Product Management (PM) and Product Marketing (PMM) transforms user feedback into strategic direction. Join product and marketing leaders as they discuss real-world tactics for co-owning the roadmap, validating value propositions, and delivering products that resonate. Expect candid insights on shared metrics, go-to-market alignment, and the power of a truly user-led approach. Key takeaways: - How co-owning the customer charter from day one helps build a shared understanding across PM and PMM - Why embedding feedback mechanisms throughout the customer journey creates a continuous insight engine - How PMM can actively shape product development, not just messaging, by testing value early and often - How aligning around customer-designed metrics leads to meaningful transformation, not just adoption - Why a shared vision, not just shared goals, is the foundation for a successful global launch strategy

In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert, so come prepared to discuss, learn, network, and share. Discussion topics will include: - The agile marketing team: Fostering happiness and productivity in a dynamic landscape with Gabi Wichmann, Mantel Group - The strategic PMM: From launch to lifecycle leadership with Cláudia Capelo, CMC Markets ANZ - One story, many markets: Localising positioning across time zones with Fabian Claveria, Afterpay - New skills and mindsets PMMs need to stay relevant with Sara McCormick, Culture Amp