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Sara
McCormick
Head of Product Marketing
Culture Amp
Sara is a product marketing leader with over 15 years of B2B marketing experience, including a decade focused on B2B SaaS product marketing. At Culture Amp, Sara has rebuilt and scaled the product marketing function and helped to drive alignment between customer and product teams to accelerate growth and optimise the customer experience. She has led go-to-market strategy and built high-performing PMM teams at companies including Canva, Timely, Diligent, and Clio. Known for her pragmatic, customer-first approach, Sara brings clarity to complex launches and helps teams execute with purpose. As a Certified Organisational Coach, Sara is also passionate about growing people and helping others to build fulfilling, high-impact careers.
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29 October 2025 15:45 - 16:30
Panel | The customer is the roadmap: Building user-led products through PM x PMM alignment
Great products aren’t built in silos – they’re shaped by deep customer insight and cross-functional alignment. This joint panel between Product-Led and Product Marketing Summits explores how tight collaboration between Product Management (PM) and Product Marketing (PMM) transforms user feedback into strategic direction. Join product and marketing leaders as they discuss real-world tactics for co-owning the roadmap, validating value propositions, and delivering products that resonate. Expect candid insights on shared metrics, go-to-market alignment, and the power of a truly user-led approach. Key takeaways: - How co-owning the customer charter from day one helps build a shared understanding across PM and PMM - Why embedding feedback mechanisms throughout the customer journey creates a continuous insight engine - How PMM can actively shape product development, not just messaging, by testing value early and often - How aligning around customer-designed metrics leads to meaningful transformation, not just adoption - Why a shared vision, not just shared goals, is the foundation for a successful global launch strategy
29 October 2025 15:45 - 16:30
Panel | The customer is the roadmap: Building user-led products through PM x PMM alignment
Great products aren’t built in silos – they’re shaped by deep customer insight and cross-functional alignment. This joint panel between Product-Led and Product Marketing Summits explores how tight collaboration between Product Management (PM) and Product Marketing (PMM) transforms user feedback into strategic direction. Join product and marketing leaders as they discuss real-world tactics for co-owning the roadmap, validating value propositions, and delivering products that resonate. Expect candid insights on shared metrics, go-to-market alignment, and the power of a truly user-led approach. Key takeaways: - How co-owning the customer charter from day one helps build a shared understanding across PM and PMM - Why embedding feedback mechanisms throughout the customer journey creates a continuous insight engine - How PMM can actively shape product development, not just messaging, by testing value early and often - How aligning around customer-designed metrics leads to meaningful transformation, not just adoption - Why a shared vision, not just shared goals, is the foundation for a successful global launch strategy