Agenda
at a glance
Build the measurement framework that connects your work to pipeline and revenue and gives you the data to defend budget & prove impact.
The commercial case for PMM
Product Marketing Manager
Build the AI fluency your function needs to stay ahead & know when to lean on it and when human judgment wins.
AI-enabled leadership
Product Marketing Manager
Tackle the player-coach problem, master prioritisation, and grow specialists into well-rounded marketing leaders, without burning out your team.
Leading lean teams
Product Marketing Manager
Compete in a market where every competitor sounds identical and build positioning that holds even as AI commoditises messaging.
Positioning under pressure
Product Marketing Manager
Lead GTM strategy without the turf wars and discover how to truly align product, sales & marketing around a commercial system that sticks.
Scaling GTM effectiveness
Product Marketing Manager
Master the commercial language, political dynamics & stakeholder influence to get into the room where company-level decisions are made.
Executive credibility
Product Marketing Manager
A sneak peek
from last year's summit...
Trust, freedom, and experimentation: The blueprint for a high-performance PMM culture
Natalie Sweet, VP, PMM - Network & Platform, Sage
Future-proofing your function and the case for a Chief Product Marketing Officer
Sunny Dhami, VP, Product & Solution Marketing, Ardoq
Adapt or fall behind: Why PMM leaders need to stay ahead of change and how to do it
Adele Goodfellow, VP, Product Marketing, JPMorgan Chase & Co.
Secure your seat at
this exclusive summit
This summit is built to help you step up, take control and prove the commercial impact of PMM where it matters most. You’ll leave with the tools, frameworks, and connections to:
→ Turn PMM into a clear revenue driver by proving impact with the metrics, partnerships and narratives that stand up in the boardroom.
→ Take ownership of go-to-market strategy by aligning teams, driving decisions and leading execution across the business.
→ Build a sharper, AI-enabled PMM function that stands out in crowded markets, scales impact and delivers results with limited resource.
Got a question?
Speak to the team
Want to find out more about the summit? We're a friendly bunch - get in touch.