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September 03, 2025
London

Agenda
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What's on
September 3
September 3
September 3
08:00
Exhibition & networking
Welcome breakfast & registration
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09:00
Main stage
Chairperson opening remarks
Shari Diamond, Principal, Fluvio
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09:15
Main stage
PMM leadership briefing | The 2025 PMM landscape: Future-proofing your function and the case for a CPMO
Sunny Dhami, VP, Product & Solution Marketing, Ardoq
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10:00
Main stage
Leading with insight: How win-loss analysis drives strategic decisions
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10:30
Main stage
Networking roundtables: Navigating the PMM leadership landscape
Richard Downs, VP, Head of Business Network Product Marketing, SAP
Natalie Dhaliwal, Director, Commercial Marketing, S&P Global Ratings
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11:00
Exhibition & networking
Coffee break
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11:30
Main stage
Empathy-driven growth: The power of understanding your customers
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12:00
Main stage
Panel | Educate to elevate: Why internal PMM advocacy is your secret growth engine
Fatih Mehtap, VP of Marketing, Digital Ocean
Haya Barlas, Head of Product Marketing, JustGiving
Jenny Adamson, Executive Director, Product & Growth Marketing (Private Markets), MSCI Inc.
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12:45
Main stage
Ask the speakers: Extended Q&A with the PMM experts
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13:00
Exhibition & networking
Lunch
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14:15
Main stage
The art and science of GTM: Turning strategic vision into operational excellence
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14:30
Main stage
Adapt or fall behind: Why PMM leaders need to stay ahead of change and how to do it
Adele Goodfellow, VP, Product Marketing, JPMorgan Chase & Co.
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15:15
Exhibition & networking
Coffee break
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15:45
Main stage
Trust, freedom, and experimentation: The blueprint for a high-performance PMM culture
Natalie Sweet, VP, PMM - Network & Platform, Sage
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16:15
Main stage
From strategy to impact: Executing for measurable growth
Charlotte Morgan, Head of Strategic Marketing, Keyloop
Claire Aromando, Head of Enablement, Keyloop
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16:45
Main stage
Ask the speakers: Extended Q&A with the PMM experts
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17:00
Main stage
Chairperson closing remarks
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17:15
Exhibition & networking
Happy hour sponsored by Product Marketing Alliance
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A sneak peek
from our previous summits...

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Lessons from launching at Salesforce

Jim Sinai, CMO at Vanilla

The forgotten ally: How to align product and performance marketing

Allyse Slocum, VP of Product and Audience Marketing, Trustpilot

The 4 things you should know about strategy

Alex Smith, Founder, Basic Arts

Secure your seat at

this exclusive summit

We've curated a summit dedicated to strengthening your position as a PMM leader with focused content and networking designed to:

- Level up your go-to-market strategy with cutting-edge tactics built for scale and sustained impact

- Build high-value connections with fellow PMM department heads facing the challenge of upskilling their team and future-proofing their function

- Prove, measure, and amplify your strategic value with clear, ROI-driven frameworks that showcase PMM's business impact

London
September 3, 2025

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