Charlotte is a dynamic strategic marketing leader who knows that growth doesn’t happen by chance - it’s orchestrated through precision, collaboration, and relentless focus on what moves the needle. With expertise spanning product positioning, messaging frameworks, go-to-market execution, and customer research, Charlotte has built a reputation for breaking down silos, aligning stakeholders, and turning strategy into real-world, revenue-driving action. At the heart of her approach is a belief that data isn’t just numbers, it’s power. Charlotte leverages data to dive deep into industry trends, customer needs, and operational efficiencies, equipping herself and her teams to operate strategically while optimising execution at every level. Her frameworks translate complex insight into clear positioning that resonates, motivates, and delivers tangible business impact. A trusted voice in the industry and a contributor to national and sector publications, Charlotte’s passion lies in connecting cross-functional teams around a single, strategic vision. Proving that when great strategy meets flawless execution, exponential growth is not just possible, it’s inevitable.