A strong organisational culture can lead to an 85% net profit increase over five years, according to a Gallup study - so how can PMM leaders build and sustain this kind of high-performance environment? Natalie will share how fostering trust, encouraging experimentation, and empowering individuals can transform team dynamics and drive lasting success. Join us and discover how Sage partnered with the London Business School to develop training programs that embed high performance from the top down and bottom up, creating a culture of innovation and continuous improvement. Key takeaways: - Practical strategies to build a high-performance culture that scales across the organisation - Insights into Sage’s leadership training programs and how they bring high performance to life - Techniques to foster a mindset shift towards freedom, innovation, and respectful challenge - How to embed trust as a fundamental pillar internally and empower teams to thrive - Lessons in using experimentation to elevate product marketing practices and leadership effectiveness