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Annick
Ourdi
Director, Product Marketing & Partnerships
Productsup
Annick has over 25 years of experience as a leader in product marketing, go-to-market strategies, and driving growth in the SaaS and technology sectors. As Director of Product Marketing and Partnerships at Productsup, a Product-to-Consumer software company, Annick helps oversee the global GTM teams, leading product advocacy and managing strategic collaborations with external partners. With a rich marketing and product background in enterprise software and digital services, Annick has held senior roles at renowned organizations such as Amazon’s Audible, Publicis Group and Accenture.
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03 September 2025 15:45 - 16:45
Interactive workshop: Product-led vs. sales-led PMM: structuring your organisation for strategic impact
For Product Marketing leaders, the choice between a product-led and a sales-led Go-to-Market (GTM) approach presents a critical strategic imperative. This interactive workshop will deep dive into how Product Marketing effectively navigates this dynamic landscape, aligning its strategy to the overall company organisation and objectives while deeply addressing evolving customer needs. We'll explore together how the fundamental shift between a product-driven growth model and a sales-driven approach directly dictates the structure, responsibilities, and overall scope of your PMM organization. Learn actionable insights from your peers on organizing your teams to maximize efficiency, influence, and impact within your chosen GTM model. Finally we'll cover the essential KPIs that effectively measure Product Marketing’s unique contribution in both models.