Product marketers aren’t just supporting strategy - they’re shaping it. According to PMA’s State of Product Marketing Report 2025, responsibilities like sales enablement (up from 64.3% to 78.7%) and competitive intelligence (up from 56% to 65.2%) are surging, marking a clear shift toward a more strategic role. In this hands-on workshop designed specifically for product marketing leaders, we’ll explore how to define and communicate the value of your PMM team across the organization. Using a simple, proven framework, you’ll learn how to craft a clear positioning statement that highlights your team’s impact, aligns with cross-functional priorities, and elevates your strategic role. Through guided exercises and peer feedback, you'll develop messaging you can use to gain internal buy-in, unlock more influence, and drive team visibility. Key takeaways: - Discover the 6 key elements of a compelling team positioning statement - Define and articulate the unique strengths and contributions of your PMM team - Clarify how your team should be perceived by product, sales, leadership, and beyond - Leave with a draft positioning statement and feedback from fellow PMM leaders