PMMs are expected to drive strategy, influence decisions, and deliver commercial impact. But in reality, many are still on the outside looking in, trusted to execute, but not brought into the conversations that actually shape the business. So what’s the difference? In this session, Tamara breaks down the patterns that separate PMMs who get pulled into the room from those who stay on the sidelines. It’s not just about doing great work. It’s about how you show up, where you focus, and the habits that build trust, expand your scope, and make your impact impossible to ignore. You’ll leave with: - A clear view of what separates PMMs who influence decisions from those who are kept at execution level - The habits that consistently build trust, credibility, and strategic influence - An understanding of where your leadership range is holding you back and how to expand it - Why some PMM work compounds into influence, while other work quietly limits your growth - Practical ways to focus your time and energy on what actually earns you a seat at the table