According to Salesforce's latest State of Marketing report, 89% of marketers believe continuous innovation is essential to stay competitive in today’s landscape. In this session, Adele will share her personal journey as a new mum while leading marketing at JP Morgan, reflecting on how these transformative experiences have shaped her approach to adaptability and leadership. Drawing from her unique perspective, Adele will explore why staying ahead of change is not just a strategy but a necessity for PMM leaders to thrive. Key takeaways: - Why adaptability is no longer optional but crucial for effective leadership in a rapidly evolving market. - Actionable strategies for driving innovation within your team to stay competitive and future-ready. - Insights into building trust and delegating effectively to foster sustainable leadership and growth. - How to leverage human creativity and connection in an increasingly tech-driven world, with a focus on the art of leadership. - Practical tips on communicating with clarity, curiosity, and empathy, especially when navigating the intersection of AI and human-driven marketing.