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Andrew
Peterson
Co-Founder & Co-CEO
Clozd
Andrew Peterson is a co-founder and co-CEO of Clozd, the leading provider of win-loss technology and services. Prior to founding Clozd, Andrew spent eight years at Qualtrics, a research technology company that was acquired by SAP in 2018 for $8 billion. During his time there, Andrew was an instrumental sales leader who eventually founded and managed the Qualtrics XM Directory product. He was also integral to Qualtrics’ internal win-loss program, an initiative that kick-started his passion for reinventing the win-loss space and led to the founding of Clozd.
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03 September 2025 10:00 - 10:30
Cracking the code: Unlocking critical insights through win-loss analysis
It's critical for you to understand exactly why you win and lose business. Tailored for product marketers, this presentation will demonstrate the value of capturing (and listening to) feedback directly from your buyers. It provides a step-by-step framework for establishing an effective win-loss analysis program, including insights to help you build org-wide alignment, refine your strategies, unlock hidden growth opportunities, and improve your business outcomes.