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Andrew
Peterson
Co-Founder & Co-CEO
Clozd
Andrew Peterson is a co-founder and co-CEO of Clozd, the leading provider of win-loss technology and services. Prior to founding Clozd, Andrew spent eight years at Qualtrics, a research technology company that was acquired by SAP in 2018 for $8 billion. During his time there, Andrew was an instrumental sales leader who eventually founded and managed the Qualtrics XM Directory product. He was also integral to Qualtrics’ internal win-loss program, an initiative that kick-started his passion for reinventing the win-loss space and led to the founding of Clozd.
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03 September 2025 10:00 - 10:30
Using win-loss analysis for revenue growth
Understanding why you win and lose deals is the key to unlocking sustainable revenue growth. In this session, we’ll explore the core principles of win-loss analysis and how PMMs can turn win-loss feedback into a competitive advantage and drive meaningful change at scale.