SpeakersAgendaWhy attendPartnersVenue
Locations ▼

Secure your seat

Become an Exec+ member

Request to partner

Secure your seat

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Louise
Sheppy
Global Head of Product Marketing
Financial Times
Louise is a B2B product marketing leader with over 10 years of experience. Skilled in product proposition, pricing strategies, product launches, client acquisition and retention, campaign planning and management, content creation, data analysis and growth strategies. Previously worked at B2B publishing firms, Incisive Media and Infopro Digital, dipped a toe in FinTech at Wolters Kluwer and now heads up the B2B Product Marketing strategy at the Financial Times.
Button
03 September 2025 11:45 - 12:30
Panel | Educate to elevate: Why internal PMM advocacy is your secret growth engine
This panel will explore why building strong internal advocacy for product marketing is essential for elevating your role and driving company-wide growth. Leaders will share strategies for educating stakeholders on the value of PMM and positioning the function as a critical growth driver within the business. Key session takeaways: - How to effectively communicate the strategic value of PMM across your organisation. - Proven tactics for building strong partnerships with cross-functional teams. - Ways to position PMM as an indispensable driver of growth and innovation. - How internal education efforts can strengthen PMM’s influence and leadership role. - Real-world examples of successful internal advocacy initiatives that transformed PMM’s impact.