As PMM leaders take on greater strategic responsibility, the question arises: is it time for a CPMO to drive product marketing to the next level? PMA's State of Product Marketing Leadership 2024 report reveals that over 50% of PMM leaders report to a variety of departments, with no clear consensus on where they should sit within the organization, creating misalignment. This session will explore whether the creation of a CPMO role could bring clarity and elevate PMM’s strategic impact, addressing how the role has evolved to encompass product direction, customer advocacy, and data-driven growth. Key takeaways: - Analyze the drivers behind the expansion of the PMM role and its evolving responsibilities. - Understand the leadership skills needed to navigate this shift and drive PMM’s impact. - Evaluate the benefits and challenges of introducing a CPMO role into your organization. - Develop strategies for improving PMM’s alignment across departments and maximizing its influence. - Identify actionable steps to position PMM as a critical business driver and growth catalyst.

Connect with a select group of fellow PMM leaders for a morning of expert insights, discussions, and networking. In this interactive session, we’ll unveil exclusive, unpublished research into the evolving product marketing landscape—offering actionable insights to strengthen your team and future-proof your function. As part of the conversation, we’ll explore the growing call for a Chief Product Marketing Officer (CPMO) role, and whether it could be the key to unlocking greater strategic influence and clarity for the PMM discipline. You’ll walk away with a clear view of shifts in the labor market, a stronger peer network, and the tools to confidently advance your team’s impact and your own leadership path. We’ll cover: → The current product marketing industry landscape → Team skills gaps and capability challenges → Why finding and hiring top PMM talent is so difficult → The biggest challenges facing PMM leaders - and how to tackle them → The evolving case for a CPMO and what it means for the future of PMM → How Product Marketing Alliance can support your success