Kickstart your day with a dynamic session focused on PMA's latest product marketing insights and actionable takeaways for leaders. In this interactive session, we’ll unveil exclusive, unpublished research into the evolving product marketing landscape—offering actionable insights to strengthen your team and future-proof your function. As part of the conversation, we’ll explore the growing call for a Chief Product Marketing Officer (CPMO) role, and whether it could be the key to unlocking greater strategic influence and clarity for the PMM discipline. You’ll walk away with a clear view of shifts in the labor market, a stronger peer network, and the tools to confidently advance your team’s impact and your own leadership path. We’ll cover: → The current product marketing industry landscape → Team skills gaps and capability challenges → Why finding and hiring top PMM talent is so difficult → The biggest challenges facing PMM leaders - and how to tackle them → The evolving case for a CPMO and what it means for the future of PMM → How Product Marketing Alliance can support your success