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Claire
Aromando
Head of Enablement
Keyloop
Claire Aromando is a passionate champion for people, performance, and possibility. As Head of Enablement at Keyloop, she’s on a mission to make sure every team member — especially in the go-to-market teams — has the clarity, skills, and confidence to bring the company vision and strategy to life. With over 25 years of experience across IT and telecommunications, Claire has spent the last decade specialising in enablement, driven by her love for technology and the incredible impact empowered teams can have on customers. She thrives on bringing people and ideas together, acting as the vital connector that helps sales teams stay focused, skilled, and successful. At her core, Claire is a passionate coach and mentor, energised by helping others grow, unlock their potential, and create meaningful success — both for themselves and for the customers they serve.
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03 September 2025 16:15 - 16:45
From strategy to impact: Executing for measurable growth
Product Marketing and Sales Enablement often have overlapping responsibilities, risking chaos or becoming a powerful engine for unified growth. This session reveals how their collaboration transforms fragmented goals into a cohesive strategy. "Enablement," while broad, gains power through clear strategy, precise execution, and defined roles. Join Charlotte and Claire for practical examples and candid insights on overcoming common challenges. Learn to orchestrate execution for measurable growth and significant business impact. Key takeaways: - Align fragmented goals through PMM and Sales Enablement collaboration. - Drive business impact with clear strategy, precise execution, and defined roles. - Overcome common PMM and Sales Enablement alignment challenges. - Transform overlapping responsibilities into a unified growth strategy. - Orchestrate execution for measurable growth and substantial results.