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Jenny
Adamson
Executive Director, Product & Growth Marketing (Private Markets)
MSCI Inc.
Jenny Adamson is a product marketing leader with deep expertise in financial services, fintech, and private markets. As Global Head of Private Capital Marketing at MSCI-a leading global provider of indices, data, analytics, and technology solutions for the investment industry-she crafts strategies rooted in customer segmentation, ensuring a deep understanding of client needs drives every aspect of product marketing, from go-to-market launch planning and sales enablement to product adoption. Jenny has played a key role in MSCI’s growth by supporting the integration of major acquisitions, which have expanded MSCI’s data and analytics capabilities across public and private markets. She is known for building strong brand presence, leading high-performing teams, and delivering measurable results in diverse markets. Outside of work, Jenny enjoys sport and spending time with her three children.
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03 September 2025 12:00 - 12:45
Panel | Educate to elevate: Why internal PMM advocacy is your secret growth engine
This panel will explore why building strong internal advocacy for product marketing is essential for elevating your role and driving company-wide growth. Leaders will share strategies for educating stakeholders on the value of PMM and positioning the function as a critical growth driver within the business. Key session takeaways: - How to effectively communicate the strategic value of PMM across your organisation. - Proven tactics for building strong partnerships with cross-functional teams. - Ways to position PMM as an indispensable driver of growth and innovation. - How internal education efforts can strengthen PMM’s influence and leadership role. - Real-world examples of successful internal advocacy initiatives that transformed PMM’s impact. --- To keep the conversation directly relevant to the room, a "voice of the audience" participant will join the panel live on stage, asking questions and ensuring the discussion tackles the real challenges faced by today’s PMM leaders.