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April 29, 2025
Crowne Plaza Hotel, Palo Alto
4290 El Camino Real
Palo Alto

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What's on
Main stage
April 29
April 29
April 29
08:00
Main stage
Welcome breakfast & registration
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09:00
Main stage
Chairperson opening remarks
Devon O'Rourke, Founder & Managing Partner, Fluvio
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09:15
Main stage
PMA presents: The state of product marketing in 2025 - turning insights into action
Jessica Oliveros, Senior Director of Product Marketing, Qualtrics
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10:00
Main stage
Empathy-driven growth: Why understanding customers trumps product obsession
Joe Lazar, Founder, Article Group
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10:15
Main stage
Fireside chat - The dream team: How product and product marketing win together
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Maura DiMuro, Senior Director of Product Marketing, Discord
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10:45
Main stage
Coffee Break
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11:15
Main stage
Surviving as a PMM Leader in a difficult environment
Jeff Hardison, Former VP of Product Marketing, Calendly
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12:00
Main stage
Interactive roundtable discussions - Empowering teams to thrive
Devon O'Rourke, Founder & Managing Partner, Fluvio
Parvez Ahmad, Senior Director of Product Marketing, Visa
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12:45
Main stage
Lunch
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13:45
Main stage
Beyond execution: PMM as a strategic partner in the C-Suite
Rahul Awasthy, Vice President of Product Marketing, Docker
Kimberley Zatlyn, Vice President of Product Marketing, Handshake
Katrina Wong, CMO, New Relic
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14:30
Main stage
No Launch Left Behind: The Art of the Micro-Launch
Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian
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15:00
Main stage
Coffee Break
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15:30
Main stage
You Are the Product: Build a Standout Brand in a Sea of Marketers
Julia Cabral Flavin, Senior Director of Product Marketing, LinkedIn
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16:00
Main stage
Fueling Sustainable Growth: Aligning Product Marketing and Growth Teams for Product-Led Success
Adem Sengul, Senior Director of Growth Marketing, Walmart Connect
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16:30
Main stage
Interactive session: Pitch and present
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17:00
Main stage
Happy hour hosted by Product Marketing Alliance
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Secure your seat at

this invite-only summit

We've curated a summit dedicated to strengthening your position as a PMM leader with focused content and networking designed to:

- Transform your go-to-market playbook to drive success at scale

- Build a valuable network of leadership connections within the PMA community

- Undoubtedly prove ROI and the strategic value of the PMM role

Silicon Valley
April 29, 2025

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