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April 29, 2025
Crowne Plaza Hotel, Palo Alto
4290 El Camino Real
Palo Alto

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What's on
Main stage
April 29
April 29
April 29
08:00
Main stage
Welcome breakfast & registration
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09:00
Main stage
PMA presents: The state of product marketing in 2025 - turning insights into action
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10:30
Main stage
Coffee Break
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11:00
Main stage
So you're the new kid on the block? Establishing yourself as the new PMM Leader
Jeff Hardison, Vice President of Product Marketing, Calendly
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11:30
Main stage
Interactive roundtable discussions - Empowering teams to thrive
Priya Shah, Senior Director of Product Marketing, Upstart
Julia Cabral Flavin, Senior Director of Product Marketing, LinkedIn
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12:15
Main stage
Lunch
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13:15
Main stage
Panel - An interview with cross-functional leaders
Rahul Awasthy, Vice President of Product Marketing, Docker
Karen Zhang, Head of Product Marketing, Fashion, eBay
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14:00
Main stage
No Launch Left Behind: The Art of the Micro-Launch
Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian
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14:30
Main stage
Scaling GTM strategies for growth
Parvez Ahmad, Senior Director of Product Marketing, Visa
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15:00
Main stage
Coffee Break
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15:30
Main stage
Interactive session: Pitch and present
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16:00
Main stage
PMM leadership puzzles: Building from scratch vs inheriting your PMM team
Leah Ryder, Vice President Marketing, Cisco
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16:30
Main stage
Why should PMM leaders leverage their own personal brand?
Kimberley Zatlyn, Vice President of Product Marketing, Handshake
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17:00
Main stage
Happy hour hosted by Product Marketing Alliance
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19:00
Main stage
Exec+ members dinner
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Secure your seat at

this invite-only summit

We've curated a summit dedicated to strengthening your position as a PMM leader with focused content and networking designed to:

- Transform your go-to-market playbook to drive success at scale

- Build a valuable network of leadership connections within the PMA community

- Undoubtedly prove ROI and the strategic value of the PMM role

Silicon Valley
April 29, 2025

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