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Adem
Sengul
Senior Director of Growth Marketing
Walmart Connect
Adem Sengul is the Senior Director of Growth Marketing at Walmart Connect, the media and advertising arm of America’s largest retailer and the Fortune 1 company. With 20 years of experience in B2B marketing, Adem has held senior leadership roles at industry giants such as Walmart, Amazon, and Cisco. His global expertise encompasses leading top-performing teams across various domains, including demand generation, product marketing, integrated marketing, social media, CRM, marketing operations, and data & analytics. Adem's strategic vision and innovative approach have consistently driven growth and success in highly competitive markets.
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29 April 2025 16:00 - 16:30
Fueling Sustainable Growth: Aligning Product Marketing and Growth Teams for Product-Led Success
Join Adem Sengul, a seasoned marketing leader, for a keynote on fueling sustainable growth through product marketing best practices. Learn how to align product marketing and growth teams to drive product-led and product-differentiated growth. This session covers: - Defining shared metrics - Implementing effective incentives - Leveraging experimentation - Building a sustainable product-led organization Gain actionable insights and real-world examples to unify your teams, optimize strategies, and achieve long-term success. Elevate your product's market position with proven techniques from a leading expert.