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Jeff
Hardison
Vice President of Product Marketing
Calendly
Jeff is a full-stack marketer who can lead both product marketing and demand generation in SaaS companies. He is experienced in helping product-led growth and self-serve companies go upmarket with a sales team, as well as transitioning sales-led companies to PLG. He enjoyed building both large companies (HP, Amazon) and small-to-medium-sized startups (Calendly, InVision, Clearbit, Lytics, Meridian).
29 April 2025 11:00 - 11:30
So you're the new kid on the block? Establishing yourself as the new PMM Leader
Stepping into a new leadership role is an exciting yet challenging endeavor. This keynote will equip you with the essential strategies and mindset to quickly establish yourself as a successful leader within your organization. We'll explore how to build strong relationships with key stakeholders, develop a deep understanding of your product and target audience, and effectively communicate your product's value proposition to drive revenue growth. By the end of this session, you'll have a clear roadmap for navigating the complexities of your new role and confidently leading your product to market success. Key Learnings: - Champion the voice of the customer: Become the internal advocate for customer needs and translate customer insights into product requirements and marketing strategies. - Develop and execute compelling product positioning and messaging: Differentiate your product from the competition and craft compelling narratives that resonate with your target audience and drive demand. - Build a strong personal brand: Establish yourself as a thought leader in your industry by actively engaging in industry events, publishing valuable content, and building a strong professional network.