In a crowded market, copying your competitor’s messaging isn’t just lazy – it’s a surefire way to get ignored. In this keynote, Benny Bridger (Head of Marketing at Walnut) will break down why most GTM strategies fall flat – and how the best product marketers are breaking away from the echo chamber. You’ll get inspired by learning how to test your positioning in the wild, evolve messaging based on real buyer behavior, and stop obsessing over feature lists that no one cares about. If you want messaging that actually converts in 2025, it's time to rethink the entire playbook.