This session provides actionable strategies for leadership looking to optimize their PMM teams by fostering a powerful and integrated partnership with Product. We'll explore how breaking down silos and cultivating a shared vision can elevate team performance, drive stronger market impact, and ultimately contribute to greater organizational success. Learn how to structure your teams and processes to unlock the full potential of this critical collaboration. Key learnings for leadership include: - How to architect organizational structures and communication frameworks that encourage seamless collaboration between Product and PMM teams. - Methods for establishing shared KPIs and accountability across both functions to ensure alignment on strategic goals and market outcomes. - Strategies for cultivating a culture of mutual respect and shared ownership, empowering both Product and PMM to contribute their unique expertise for maximum impact.