This panel discussion brings together seasoned leaders to explore the critical importance of aligning PMM) strategy with the overarching vision and objectives of the C-suite. Often viewed as a tactical function, PMM holds significant potential to drive strategic impact when effectively integrated with executive-level decision-making. Our panelists will share their experiences and insights on how PMM leaders can build credibility, communicate value, and forge strong partnerships with the C-suite to influence business outcomes and elevate the function's strategic importance within the organization. Key learnings include: - How PMM leaders can effectively communicate market insights and customer understanding to executive stakeholders in a language that resonates with their strategic priorities. - Strategies for demonstrating the direct impact of PMM initiatives on key business metrics, such as revenue growth, market share, and customer acquisition cost, to gain executive buy-in. - Understand the key priorities and perspectives of different C-suite roles and tailor PMM's strategic contributions to align with those specific objectives.