You know how to craft a compelling product narrative—why do so few of us apply that craft to our own stories? In this session, Julia Cabral Flavin shares a practical playbook for defining and elevating your personal-professional brand, both inside your company and externally. You’ll walk away with tactical guidance on finding your niche, clarifying your POV, and showing up consistently in ways that drive career growth and industry credibility—without cringing at the self-promotion.