This session explores the critical role of personal branding for product marketing leaders. We'll delve into the benefits of building a strong personal brand, including increased visibility, thought leadership, and influence within the industry. We'll also discuss practical strategies for building a compelling personal brand, such as defining your unique value proposition, leveraging social media effectively, and cultivating authentic relationships with your audience. You will learn how to: - Define your unique value proposition and articulate it to your audience. - Leverage social media platforms effectively to build your online presence. - Create high-quality content that resonates with your target audience.