Big, splashy product launches get all the attention. We write a press release and create a sizzle video and share on every social media platform! But what about the smaller launches? The updates, enhancements, and iterative releases that quietly roll out without much fanfare? Most companies struggle with these smaller launches, and miss the opportunity to engage customers, drive adoption, and build momentum. In this session, we’ll explore how to create a structured, repeatable approach to product launches of all sizes. You’ll learn: •     A tiering framework to determine the right investment for each launch •     The most effective tactics for smaller launches, without overloading your team •     Real-world examples of companies executing small launches that drive engagement Want to ensure every product launch makes an impact? This session is for you!