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September 09, 2026
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

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What's on
Developer Marketing Summit
Networking & exhibition
September 9
September 9
September 9
09:00
Developer Marketing Summit
Opening remarks
Katie Miller, Developer Marketing Leader
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09:15
Developer Marketing Summit
Knowing your audience: The evolving role of developers and how to reach them
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09:15
Developer Marketing Summit
Developers don't trust Your marketing. Here's why.
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09:45
Developer Marketing Summit
When everything sounds like AI, nothing sounds like you (And developers know it)
Gal Bakal, Senior Director of Developer Experience, Yahoo
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10:15
Developer Marketing Summit
No-code didn't kill developer marketing. It just made the audience harder to define.
Jimil Patel, Head of Technical Product Marketing, Intuit
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10:45
Networking & exhibition
Coffee break
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11:15
Developer Marketing Summit
Fireside chat - Start optimising for the metrics your leadership really care about
Russel Estrado, Head of Field Marketing & Community, Rootly
Adam Frank, Vice President of Marketing, Rootly
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11:45
Developer Marketing Summit
Roundtable discussions - Analysing the developer marketing landcsape
Karen White, Principal Product Marketing Manager, Atlassian
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12:30
Networking & exhibition
Lunch
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13:30
Developer Marketing Summit
Panel - Building developer trust before the product deserves it
Jeff Rezabek, Director, Product Marketing, IRONSCALES
Peter Partner, Account Based Marketing, Kong
Gaurav Jain, Co-founder & CTO, Reo.Dev
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14:15
Developer Marketing Summit
Community-led trust: why developers believe other developers, not you
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14:45
Developer Marketing Summit
Open source as a growth engine (not just a distribution hack)
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15:15
Networking & exhibition
Coffee break
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15:45
Developer Marketing Summit
The content that builds developer trust is the content most teams won't invest in
Pallavi Vanacharla, Vice President of Product Marketing, New Relic
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16:15
Developer Marketing Summit
Building a DevRel and developer marketing function that doesn't duplicate effort
Josh Walters, Staff Developer Marketing Manager, AI, Meta
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16:45
Developer Marketing Summit
Closing remarks
Katie Miller, Developer Marketing Leader
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17:00
Networking & exhibition
Happy hour sponsored by Catchy
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Early bird tickets

available now

Developers have never been harder to reach - or easier to lose.

This summit is a day of honest conversations about what it actually takes to earn their trust when AI has made everyone's marketing sound the same.

• Get into the specifics with top teams like Meta, Intuit & Kong, learning what they're shipping, what's landing with developers, and what quietly got killed.

• Learn what it really takes to earn developer's trust in a world where AI has made everyone's marketing sound the same.

• Spend the day with the only room in the industry where developer scepticism isn't a problem to explain - it's the problem everyone showed up to solve.

San Francisco
September 09, 2026

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