In most organisations, devrel and developer marketing have evolved independently - different reporting lines, different metrics, different definitions of what success looks like. But the tension runs deeper than duplicated content and overlapping event calendars. Developer marketers often struggle to get engineering buy-in, roadmap access, or leadership belief that a long-cycle, trust-based approach to market is worth the budget. Meanwhile, devrel teams fight to prove commercial value without compromising the community credibility that makes them effective in the first place. Nobody talks about this publicly. Everyone feels it. We'll explore: - How to map where devrel and developer marketing genuinely overlap versus where each should own distinct territory and how to have that conversation without it becoming political - The internal credibility problem: how developer marketers earn trust with engineering, product, and leadership when the work is long-cycle and hard to attribute - What shared goals, metrics, and planning cycles look like in teams that have gotten this right and what the org structure actually needs to look like to get t