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September 04 & 05, 2024
Marriott Marquis
780 Mission Street
San Francisco

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What's on
Main stage
Skill development track
Exhibition and networking
September 4
September 5
September 4
September 4
08:00
Exhibition and networking
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
Jason Graub, Co-Founder & CEO, Tourial
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09:15
Main stage
The one (simple) rule for better messaging
Emma Stratton, Messaging Expert & Founder, Punchy
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09:45
Main stage
AI-powered product marketing: Reimagining the future of PMM
Dave Steer, Vice President of Brand & Product Marketing, GitLab
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10:15
Main stage
A deep dive into strategic win-loss analysis
Andrew Peterson, Founder, Clozd
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10:45
Exhibition and networking
Coffee break
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11:15
Main stage
Fireside chat - From afterthought to secret weapon: An inside look at RingCentral’s culture of presentation excellence
Esther Yoon, Vice President of Product & Industry Marketing, RingCentral
Steve Earl, Executive Director of Product Marketing, Ghostranch
Mary Sommerville, Creative Director, Ghostranch
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11:15
Skill development track
How to Crack Demo-Led SEO
Nalin Senthamil, CEO, Storylane
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11:45
Main stage
Defending "Best" and "Better": Why your product is the best in the market
Scott Jones, Senior Vice President of Marketing, AgentSync
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12:15
Main stage
The essential components to creating a strong story and measuring impact
Julien Sauvage, Group Vice President of Marketing, Clari
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12:15
Skill development track
Hosted networking roundtables: GTM planning and post-launch momentum
Kelly Xu, Product Marketing Expert, Snowflake
Anu Ravi, Product Marketing Lead, Meta
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12:50
Main stage
Spotlight session: Why competitive intelligence is your secret weapon in PMM & sales enablement.
Edward Allison, Founder & Chief Solutions Officer, CompeteIQ
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13:00
Exhibition and networking
Lunch break
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14:00
Main stage
Unleash the power of storytelling: How interactive demos transform product marketing
Courtney Pallotta, Chief Marketing Officer, Reprise
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14:00
Skill development track
Workshop - The broadcast era is over: How customized video content can transform your product marketing strategy
Lucas Langworthy, Founder, Greyduck
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14:30
Main stage
Panel - From data to decisions: Leveraging win-loss in go-to-market
Taylor Danna, Product Marketing Manager, LinkedIn
Liz Tassey, Vice President of Product Marketing, Highspot
Martin Kurowski, Product Marketing Manager, Rockwell Automation
Ryan Cuellar, Chief of Delivery, Corporate Visions
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15:00
Exhibition and networking
Coffee break
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15:30
Main stage
Panel - Navigating product marketing: Proven tips, avoidable mistakes, and growth tactics
Hila Lauterbach, Vice President of Product Marketing, Scorpion
Ann Rosen, Director of Product Marketing, Delphix by Perforce
Paloma Ochi, Head of Product Marketing, Glean
Jenia Zolo, Head of Product Marketing (Bitcoin Mining), Block
Brianne Shally, Marketing & Strategy Advisor
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15:30
Skill development track
Hosted roundtable discussions: Utilizing market research, collaborating with product, and managing a messaging refresh
Angus Maclaurin, Director of Product Marketing, BILL
Arianna Schatzki-McClain, Director of Product Marketing, Virta Health
Renat Gersch, Senior Director of Product Marketing, Ex-Treasure Data, Wrike, [24]7.ai
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16:15
Main stage
How to prioritize and get S#!t done as a PMM
Daniel Kuperman, Head of Core Product Marketing & GTM, Atlassian
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16:15
Skill development track
Hosted networking roundtables: Career progression and leadership
Sarah Din, Vice President of Product Marketing, Quickbase
Jeff Schaffzin, Head of Marketing, SecureALL Corporations
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16:45
Main stage
Simplifying complexity: Reframing innovation for product marketers
Laura Nespoli, Strategy Leader, Article Group
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17:15
Exhibition and networking
Happy hour sponsored by Product Marketing Alliance
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September 5
08:00
Exhibition and networking
Networking breakfast
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09:00
Main stage
Chairperson opening remarks
Julien Sauvage, Group Vice President of Marketing, Clari
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09:15
Main stage
Design your PMM path
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
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09:45
Main stage
The persona project playbook
Mike Berger, Product Marketing Expert & Founding Partner, Harmonic Message
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10:15
Main stage
The secret to a winning GTM motion (it's PMMs)
Catie Ivey, Chief Revenue Officer, Walnut
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10:45
Exhibition and networking
Coffee break
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11:15
Main stage
Travel the path of packaging confidently
Maya Shah-Ceccotti, Senior Director of Product Marketing, Shopmonkey
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11:15
Skill development track
Workshop - Messaging with Emma Stratton
Emma Stratton, Messaging Expert & Founder, Punchy
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11:45
Main stage
How to execute a GTM strategy so good, even if your competitors copied your exact feature... you’d still be #1
Madison Leonard, Go-to-Market Expert, SaaS Secrets
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12:15
Main stage
Surviving PMM in a difficult environment
Jeff Hardison, Vice President of Product Marketing, Calendly
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12:45
Exhibition and networking
Lunch break
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13:45
Main stage
Panel: The PMMs essential guide to mastering metrics and reporting
Sarah Wolf, Head of Product Marketing, Coinbase
Daniel Kuperman, Head of Core Product Marketing & GTM, Atlassian
Meenal Relekar, Product Marketing Expert & Career Coach
Aneri Shah, Head of Product Marketing, Ethos
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13:45
Skill development track
Workshop - Product launch strategies with Tamara Grominsky
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
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14:30
Main stage
Cross-functional collaboration: Winning together across product, sales and marketing
Div Manickam, Director of Product Marketing, Celigo
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15:00