Understanding the nuances of the B2C market is crucial for driving conversions and achieving product success. This workshop will delve into proven strategies specifically tailored for B2C product marketers. You'll learn how to deeply understand consumer behavior, craft compelling messaging that resonates with individual needs and desires, and leverage the most effective channels to reach and convert your target audience. Leave with actionable tactics to refine your B2C product marketing approach and ultimately boost your conversion rates. Key learnings: - Learn how to conduct effective consumer research and identify key insights into motivations, pain points, and purchasing behaviors specific to your B2C target audience. - Understand how to develop compelling product positioning and messaging that speaks directly to consumer needs and translates features into tangible benefits they desire. - Discover effective strategies for leveraging key B2C marketing channels, including social media, influencer marketing, and direct-to-consumer approaches, to drive conversions and build lasting customer relationships.