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Hugh
Minson
VP of Growth Marketing
Splunk
Shortly after high school, Hugh was drafted into the Australian Football League to pursue his dream of playing football for a living. His body had different ideas, cutting his career short due to injury. He then changed direction by studying business at Australia's only university founded by an entrepreneur, Bond, then entered the workforce. Startup 1: employed by a seed-funded mobile app advertising company. Decided it was time to have a crack himself Startup 2: Hugh co-founded a peer-to-peer EdTech marketplace in the sharing economy. Went hard by going through Australia's top tech accelerator and even pitching on Shark Tank. Enterprise 1: joined the 15,000-person strong Salesforce cutting my teeth in product marketing and loved it. Six years later, at 75,000 people, I decided it was time to start a new chapter Enterprise 2: joined Splunk at 8,000 employees in growth marketing. A couple of years in, Cisco acquired them for $28 billion - the 7th biggest tech acquisition in history. Heads down focusing on the integration currently.
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11 September 2024 11:15 - 12:15
Workshop - Data-driven storytelling: Weaving insights into compelling narratives
In a data-rich environment, product marketers have access to a wealth of information. However, raw data alone rarely inspires action. This interactive workshop will equip you with the skills to transform data and insights into compelling stories that resonate with your audience, build credibility, and drive desired outcomes. Learn how to identify key data points, structure narratives around them, and visualize information effectively to create persuasive and memorable product stories. Key Learnings: - Learn how to identify the most impactful data points and insights relevant to your product marketing objectives and target audience. - Understand frameworks for structuring data into compelling narrative arcs that capture attention and drive understanding. - Gain practical techniques for visualizing data effectively to enhance your storytelling and make complex information accessible and persuasive.