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September 04 & 05, 2024
Marriott Marquis
780 Mission Street
San Francisco

This year's
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What's on
September 4
September 5
September 4
September 4
08:00
Exhibition and networking
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Punch up your messaging strategy (and actually stand out)
Emma Stratton, Messaging Expert & Founder, Punchy
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09:45
Main stage
AI-powered product marketing: Reimagining the future of PMM
Dave Steer, Vice President of Brand & Product Marketing, GitLab
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10:15
Main stage
A deep dive into strategic win-loss analysis
Spencer Dent, Co-Founder, Clozd
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10:45
Exhibition and networking
Coffee break
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11:15
Main stage
Unleash the power of storytelling: How interactive demos transform product marketing
Courtney Pallotta, Chief Marketing Officer, Reprise
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11:15
Skill development track
Workshop - How to differentiate your product launches
Madhav Bhandari, Head of Marketing, Storylane
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11:45
Main stage
The essential components to creating a strong story and measuring impact
Julien Sauvage, Group Vice President of Marketing, Clari
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12:15
Main stage
Defending "Best" and "Better": Why your product is the best in the market
Scott Jones, Senior Vice President of Marketing, AgentSync
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12:45
Exhibition and networking
Lunch break
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13:45
Main stage
The power of personalization: Techniques for engaging your customers
Mikey Mioduski, Founder & CEO, Ghostranch
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13:45
Skill development track
Workshop - The broadcast era is over: Why customized video content is crucial for product marketing
Lucas Langworthy, Founder, Greyduck
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14:15
Main stage
Panel - From data to decisions: Leveraging win-loss in go-to-market
Taylor Mohn, Product Marketing Manager, LinkedIn
Liz Tassey, Vice President of Marketing, Highspot
Martin Kurowski, Product Marketing Manager, Rockwell Automation
Ryan Cuellar, Chief of Delivery, Corporate Visions
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14:45
Exhibition and networking
Coffee break
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15:15
Main stage
Panel - The GTM cheat sheet: How to confidently set strategy, align leadership, and prove results
Hila Lauterbach, Vice President of Product Marketing, Scorpion
Ann Rosen, Director of Product Marketing, Delphix
Paloma Ochi, Head of Product Marketing, Glean
Jenia Zolo, Head of Product Marketing (Bitcoin Mining), Block
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15:15
Skill development track
Hosted roundtable discussions: Choose your topic and collaborate
Angus Maclaurin, Director of Product Marketing, BILL
Arianna Schatzki-McClain, Director of Product Marketing, Virta Health
Sarah Din, Vice President of Product Marketing, Quickbase
Kelly Xu, Product Marketing Expert, Snowflake
Jeff Schaffzin, Head of Product Marketing
Meenal Relekar, Head of Product Marketing & Research, StyleSeat
Anu Ravi, Product Marketing Lead, Meta
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16:15
Main stage
How to prioritize and get S#!t done as a PMM
Daniel Kuperman, Head of Core Product Marketing & GTM, Atlassian
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16:45
Main stage
How to effectively enable PMM teams and build a high-performing org
Chris Tyau, Director of Product Marketing, Walmart Connect
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17:15
Exhibition and networking
Happy hour sponsored by Product Marketing Alliance
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September 5
08:00
Exhibition and networking
Networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Navigating the product-led growth landscape: Best practices and pitfalls
Jeff Hardison, Vice President of Product Marketing, Calendly
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09:45
Main stage
The persona project playbook
Mike Berger, Product Marketing Expert & Founding Partner, Harmonic Message
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10:15
Main stage
Gaining an unparalleled understanding of how your buyers make decisions
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10:45
Exhibition and networking
Coffee break
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11:15
Main stage
Travel the path of packaging confidently
Maya Shah-Ceccotti, Senior Director of Product Marketing, Shopmonkey
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11:45
Main stage
How to execute a GTM strategy so good, even if your competitors copied your exact feature... you’d still be #1
Madison Leonard, Go-to-Market Expert, SaaS Secrets
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12:15
Main stage
Design your PMM path
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
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12:45
Exhibition and networking
Lunch break
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13:45
Main stage
Fireside chat: The PMMs essential guide to mastering metrics and reporting
Kevin Baldacci, Head of Solutions Product Marketing, Asana
Sarah Wolf, Head of Product Marketing, Coinbase
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13:45
Skill development track
Messaging workshop with Emma Stratton
Emma Stratton, Messaging Expert & Founder, Punchy
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14:15
Main stage
Cross-functional collaboration: Winning together across product, sales and marketing
Div Manickam, Director of Product Marketing, Celigo
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15:15
Main stage
End of summit
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What to

expect...

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More interactive sessions than ever before

Workshops ✔️ Roundtables ✔️ Ask Me Anything sessions ✔️ Live podcasts ✔️ Book signings ✔️ Customize your own learning experience with more break out tracks and opportunities to connect than ever before.

Get up close and personal with industry-defining experts

Meet and greet our headline speakers and join book signings, readings, and giveaways from Mary Sheehan and Emma Stratton.

A networking opportunity like now other

Build meaningful connections within the world's biggest (and best) product marketing community - turn your LinkedIn connections into IRL friends and take advantage of being part of the world's largest gathering of PMMs.

September 04 & 05, 2024
Marriott Marquis
San Francisco
Product Marketing Summit

Agenda
at a glance

Sponsor
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View full agenda

Testimonials
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“

Measure the impact of product marketing and prove your strategic value with impactful KPIs.

Metrics

Product Marketing Manager

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Increase efficiency, productivity, and competitiveness by harnessing the power of AI and automation.

Emerging technology

Product Marketing Manager

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Learn to effectively engage key stakeholders across your business to increase GTM efficiency and accelerate revenue.

Cross-functional collaboration

Product Marketing Manager

Testimonials
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“

Capture the voice of your customer to create strategic messaging that maximizes competitive differentiation in crowded markets.

Messaging & positioning

Product Marketing Manager

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Direct complex go-to-market strategies to improve launches for faster market penetration.

Go-to-market

Product Marketing Manager

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Learn to effectively engage key stakeholders across your business to increase GTM efficiency and accelerate revenue.

Strategies to scale

Product Marketing Manager

Get tickets for this years summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Implement impactful PMM tactics into your strategy.

- Leverage the latest industry trends & emerging tech to amplify efforts.

- Meet mentors & build a network in the world’s biggest PMM community.

- Prove the strategic value of product marketing to your management.

San Francisco
September 4 - 5, 2024

Register today

Event
location

Hilton Denver City Centre

1701 California Street, 80202 Denver, United States

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Marriott Marquis
780 Mission Street
94103
San Francisco
United States

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