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September 09, 2026
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

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What's on
Developer Marketing Summit
Networking & exhibition
September 9
September 9
September 9
09:00
Developer Marketing Summit
Opening remarks
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09:15
Developer Marketing Summit
Knowing your audience: The evolving role of developers and how to reach them
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09:15
Developer Marketing Summit
Developers don't trust Your marketing. Here's why.
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09:45
Developer Marketing Summit
When everything sounds like AI, nothing sounds like you (And developers know it)
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10:15
Developer Marketing Summit
No-code didn't kill developer marketing. It just made the audience harder to define.
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10:45
Networking & exhibition
Coffee break
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11:15
Developer Marketing Summit
Fireside chat - Start optimising for the metrics your leadership really care about
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11:45
Developer Marketing Summit
Roundtable discussions - Analysing the developer marketing landcsape
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12:30
Networking & exhibition
Lunch
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13:30
Developer Marketing Summit
Panel - Building developer trust before the product deserves it
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14:15
Developer Marketing Summit
Community-led trust: why developers believe other developers, not you
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14:45
Developer Marketing Summit
Open source as a growth engine (not just a distribution hack)
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15:15
Networking & exhibition
Coffee break
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15:45
Developer Marketing Summit
The content that builds developer trust is the content most teams won't invest in
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16:15
Developer Marketing Summit
Building a devrel and developer marketing function that doesn't duplicate effort
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16:45
Developer Marketing Summit
Closing remarks
Karen White, Principal Product Marketing Manager, Atlassian
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17:00
Networking & exhibition
Happy hour sponsored by Catchy
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Get your ticket

for the summit

If you market to developers, you already know the old playbook is broken.

This summit is where the people rewriting it spend a day together sharing what's working, what isn't, and what the industry still won't say out loud.

• Get into the specifics with top teams: what teams are shipping, what's landing with developers, and what quietly got killed.

• Produce content that gets read, communities that don't feel like marketing, onboarding that delivers on the promise, and open source strategies that build real equity.

• Spend the day with people who understand your job - developer marketers, devrel leads, and technical PMMs who are dealing with the same problems and won't make you explain the basics.

San Francisco
September 09, 2026

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