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September 10, 2025
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

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What's on
Developer Marketing Summit
Networking & exhibition
Product Marketing Summit | Sequoia B
Customer Marketing Summit | Cypress A
AI for Marketers Summit | Cypress B
September 10
September 11
September 10
September 10
09:00
Developer Marketing Summit
Opening remarks
Katie Miller, Former Director of Developer Marketing, Slack
See the details
09:00
Product Marketing Summit | Sequoia B
Chairperson opening remarks
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
See the details
09:00
Product Marketing Summit | Sequoia B
PMM Leaders Briefing
Rahul Awasthy, Head of GTM for AI, Intel
See the details
09:00
Product Marketing Summit | Sequoia B
PMM Leaders Briefing
Speaker coming soon
See the details
09:00
Customer Marketing Summit | Cypress A
Chairpersons opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
09:15
Developer Marketing Summit
Knowing your audience: The evolving role of developers and how to reach them
Manish Gupta, Former CMO, LaunchDarkly
See the details
09:15
Customer Marketing Summit | Cypress A
Scaling impact: How PowerSchool drives advocacy, retention, and product usage across millions of customers
Jannita Demian, Senior Director of Customer Marketing & Advocacy, PowerSchool
See the details
09:45
Developer Marketing Summit
Why didn’t I think of that? 5 tried-and-true (and wildly effective) ways to use AI for your developer marketing
Knut Melvær, Head of Developer Community and Education, Sanity
See the details
09:45
Product Marketing Summit | Sequoia B
Unlock your full product marketing potential by harnessing your PMM superpowers
Abigail Laursen, Senior Director of Product Marketing, Snap Inc
See the details
09:45
Customer Marketing Summit | Cypress A
Beyond the dashboard: Measuring what really matters in customer marketing
Daniel Palay, Director of Customer Advocacy, Grafana Labs
See the details
10:15
Developer Marketing Summit
Serving open source developer communities
Jayson Delancey, Head of Developer Relations, Semgrep
See the details
10:15
Product Marketing Summit | Sequoia B
More than just a pretty slide: How PMMs can turn a company’s presentation discipline from afterthought to strategic advantage
Mikey Mioduski, Founder & CEO, Ghostranch
See the details
10:45
Networking & exhibition
Coffee break
See the details
10:45
Customer Marketing Summit | Cypress A
Panel - Delivering outsized value with leading customer advisory board programs
See the details
11:15
Developer Marketing Summit
Code to cash: Playbooks for converting developer adoption into revenue
Piyush Agarwal, Co-founder and Chief Revenue Officer, Reo.Dev
See the details
11:15
Product Marketing Summit | Sequoia B
Insights that ignite: How PMM can turn research into action
Erica Conti, Director of Product Marketing, Asana
Shirley Yang, Head of Enterprise UXR, Asana
See the details
11:15
Product Marketing Summit | Sequoia B
Workshop - Aligning product & customer marketing to unleash powerful customer narratives
Sangeeta Walsh, VP of Marketing, RingCentral
See the details
11:15
Product Marketing Summit | Sequoia B
Workshop: How to kick-start your Analyst relations strategy
Daniel Kuperman, VP of Product Marketing, Jellyfish
See the details
11:30
Customer Marketing Summit | Cypress A
Roundtables - Your biggest challenge as a customer marketer
Kelly Deroche, Speaker's Bureau Lead, Customer Advocacy & Insights, Google
Stephanie Lepow, Senior Directer of Global Integrated Marketing Strategy - Customer Base, Workday
See the details
11:45
Developer Marketing Summit
Fireside chat - Winning developer hearts: Secrets to building genuine product love
Elle Grossenbacher, Product Marketing Lead, Cisco
Andrew Baker, Founder, Implausable.AI
See the details
11:45
Product Marketing Summit | Sequoia B
Uncovering blindspots with Win-Loss
Ryan Sorley, VP of Win-Loss and Cofounder, Klue
See the details
12:15
Developer Marketing Summit
Everything I need to know about DevMarketing, I learned from my children
Katie Miller, Former Director of Developer Marketing, Slack
See the details
12:15
Product Marketing Summit | Sequoia B
From fear to forward: Repositioning products and messaging for the AI era
Navneet Singh, Vice President of Marketing, Network Security, Palo Alto Networks
See the details
12:15
Product Marketing Summit | Sequoia B
Workshop - From skeptic to strategist: Driving AI adoption in your marketing team
Melissa Miller, Head of Product Marketing, AI, Atlassian
See the details
12:45
Networking & exhibition
Lunch
See the details
13:15
Customer Marketing Summit | Cypress A
Panel - Built to scale: The strategic foundations of customer marketing teams
Antu Buck, Senior Director of Customer Marketing & Community, Gigamon
Michaela Alexander, Senior Manager of Global Customer Advocacy & Engagement, Autodesk
Stephanie Lepow, Senior Directer of Global Integrated Marketing Strategy - Customer Base, Workday
Sara Huntley, Director of Global Customer Engagement, Microsoft
See the details
13:45
Developer Marketing Summit
Together against the giants: How AI neoclouds are taking on big cloud with technical GTM and purpose-built platforms
Ryan Pollock, Director of Product Marketing, Together AI
See the details
13:45
Product Marketing Summit | Sequoia B
Five ways to keep your PMM assets from going stale
Natalie Marcotullio, Head of Growth & Product Marketing, Navattic
See the details
13:45
Product Marketing Summit | Sequoia B
Workshop - GTM teams love you. Competitors fear you. How to use research to personalize every piece of collateral.
Philippe Boutros, Co-Founder & CEO, GetWhys
Lotti Brinks, GTM, GetWhys
Casey Samulski, Director of Product Marketing, Mission
See the details
14:00
Customer Marketing Summit | Cypress A
Yes, your customer knows more than you: A guide for building out a voice of customer program
Thereasa Roy, Director of Product & Content Marketing, OffSec
See the details
14:15
Developer Marketing Summit
Interactive roundtable session
Devlin Rocha, Developer Relations Engineer, Google
Ruben Rincon, Group Product Manager - Developer Experience, Adobe
See the details
14:15
Product Marketing Summit | Sequoia B
Panel - Product marketing career hacks: The advice I wish someone told me
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
Dan Gonzalez, Director of Product Marketing, Sam's Club (A Walmart Company)
Alejandro Bellarosea, Senior Director of Product Marketing, Varicent
See the details
14:30
Customer Marketing Summit | Cypress A
Building a customer marketing program from scratch: Lessons from Snowflake to Starburst
Andrew Nguyen, Director of Customer Marketing, Starburst
See the details
14:45
Developer Marketing Summit
Main stage workshop - Build it where they’ll find it: How to reach developers without shouting
Bharath Ram Ramanathan, Product and Developer Marketing Lead, HashiCorp
See the details
15:30
Networking & exhibition
Coffee break
See the details
15:30
Product Marketing Summit | Sequoia B
PMMs: It’s your time to shape the future of buying
Nalin Senthamil, CEO, Storylane
See the details
15:30
Product Marketing Summit | Sequoia B
Workshop - Navigating your PMM journey: From first role to future leader
Alexis Kushner, Director of Product Marketing, Handshake
See the details
15:30
Customer Marketing Summit | Cypress A
Keep the momentum going: Lifecycle marketing beyond onboarding
Kelly Deroche, Speaker's Bureau Lead, Customer Advocacy & Insights, Google
See the details
16:00
Developer Marketing Summit
Panel - Building authentic developer communities that last
Chao Jin, Director of Account Management, Mintegral
Julian Forero, Head of Product Marketing, Anyscale
Gaurav Jain, Co-founder & CTO, Reo.Dev
See the details
16:00
Product Marketing Summit | Sequoia B
Monetization & AI: Future-proofing your product pricing strategy
Daniel Kish, VP of Marketing, Conveyor
See the details
16:00
Customer Marketing Summit | Cypress A
Building cyber resilience: Crafting Rubrik's customer awards program in under 3 months
Aubrey Champagne, Customer Advocacy Manager, Americas, Rubrik
See the details
16:30
Developer Marketing Summit
Lessons in leading developer communities through times of change
Karen White, Principal Product Marketing Manager, Atlassian
See the details
16:30
Product Marketing Summit | Sequoia B
Extended Q&A - Ask your most burning questions
See the details
16:30
Customer Marketing Summit | Cypress A
Chairperson's closing remarks: Reflections on the state of customer marketing
Bridget Heaton, Head of Customer Marketing, Slack
See the details
17:00
Developer Marketing Summit
Closing remarks
Karen White, Principal Product Marketing Manager, Atlassian
See the details
17:00
Product Marketing Summit | Sequoia B
Closing remarks
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
See the details
17:05
Networking & exhibition
Happy hour sponsored by DZone
See the details
September 11
09:00
AI for Marketers Summit | Cypress B
Chairperson opening remarks
Aneri Shah, Senior Director, Head of B2B Marketing, Ethos
See the details
09:00
Customer Marketing Summit | Cypress A
Chairperson opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
09:00
Product Marketing Summit | Sequoia B
Chairperson opening remarks
See the details
09:15
AI for Marketers Summit | Cypress B
AI with a human touch: Elevating marketing performance without losing the human connection
Terri Leigh Rhody, VP, Marketing, Fit For Work
See the details
09:15
Customer Marketing Summit | Cypress A
Building a year-round client health strategy: Metrics, advocacy, and execution
Jenn Pedde, VP of Customer Advocacy, PeoplePath
See the details
09:15
Product Marketing Summit | Sequoia B
AI-Native PMM: Reimagining product marketing from the ground up
Sharif Karmally, VP of Product & Corporate Marketing, Atlan
See the details
09:45
AI for Marketers Summit | Cypress B
Panel - Upskilling your marketing team: Turning AI knowledge into real-world success
Anne Goodrich, VP, Product Marketing & Growth, Mozilla
Varun Kohli, CMO, Cequence
Neel Patel, Head of AI, Product Marketing, Asana
Anand Patel, Sr. Director of Product Marketing, Goldcast
See the details
09:45
Customer Marketing Summit | Cypress A
Panel - The community playbook: Building meaningful relationships with your most passionate customers
Caitlin Foster, Global Head of Community, Adobe
Isabella Navarro, Manager of Community, Salesforce
Destin Jones, Director of Community, JaneApp
Sofia Rodriguez Mata, Director of Community & Engagement, CyberArk
See the details
09:45
Product Marketing Summit | Sequoia B
When worlds collide: How PMMs drive clarity, confidence, and growth in M&A transitions
Maniesh Joshi, VP of Product & Commercial Marketing, Transcarent
See the details
09:45
Product Marketing Summit | Sequoia B
Workshop - Infused Intelligence: Making Competitive Thinking a Daily GTM Habit
Olga Levchik, Head of Competitive Intelligence, Culture Amp
See the details
09:45
Product Marketing Summit | Sequoia B
Workshop - Technical product marketing masterclass
Katie Miller, Former Director of Developer Marketing, Slack
See the details
10:15
Product Marketing Summit | Sequoia B
Measuring together: Establishing product marketing KPIs for cross-functional accountability
Sunita Khatri, Senior Director of Product Marketing, Microsoft
See the details
10:30
AI for Marketers Summit | Cypress B
Beyond the hype: AI and personalization at ŌURA
Bryn Harrington, Product Marketing, Ōura
See the details
11:00
Customer Marketing Summit | Cypress A
From hype to habit: Revolutionizing customer marketing with AI & automation
Christa Niering, Director of Customer Advocacy, SHI International Corp
See the details
11:15
Product Marketing Summit | Sequoia B
Panel - Building a relationship with the product team to drive real business outcomes
Jen Cheng, Head of Global Product Marketing, Google Pay
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
See the details
11:15
Product Marketing Summit | Sequoia B
Workshop - The 3 P's to unlock true strategic collaboration as a PMM
Dustin Burg, Former Director of Product Marketing, Unity
See the details
11:15
Product Marketing Summit | Sequoia B
Workshop - Data-driven storytelling: Weaving insights into compelling narratives
Hugh Minson, VP of Growth Marketing, Splunk
See the details
11:30
AI for Marketers Summit | Cypress B
Breaking down silos with AI to enable seamless internal collaboration
Ghazal Katyal, Marketing and Events Lead, Women in AI
See the details
11:30
Customer Marketing Summit | Cypress A
Blueprints to impact: Building a customer marketing function from the ground up
Brian Chang, Customer Marketing & GTM Lead, Honeycomb.io
See the details
12:00
AI for Marketers Summit | Cypress B
Supercharged marketing: From gamified messaging to AI-powered everything
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
Christopher Marin, Associate VP Digital Marketing, Inovalon
See the details
12:00
Customer Marketing Summit | Cypress A
Interactive session - Sharpies to strategy: Journey mapping the modern customer marketer
Bridget Heaton, Head of Customer Marketing, Slack
See the details
12:00
Product Marketing Summit | Sequoia B
Influence & impact: Leveraging your personal brand in product marketing
See the details
12:15
Product Marketing Summit | Sequoia B
Workshop - Built From scratch: How to survive and thrive as your startup’s only PMM
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
See the details
12:30
Product Marketing Summit | Sequoia B
Closing the knowledge gap: Effective PMM & Sales enablement strategies
Irshad Raihan, Vice President of Product Marketing & Communications, FICO
See the details
13:45
AI for Marketers Summit | Cypress B
Agentic AI in action: Understanding the value proposition for marketers with real-world use cases
Avi Bhatnagar, ServiceNow
See the details
13:45
Customer Marketing Summit | Cypress A
Advocacy in action: How to grow retention and usage through customer champions
See the details
14:00
Product Marketing Summit | Sequoia B
Fireside chat - PMM priorities: How to determine what truly matters
Rocio Wellington, Director of Product Marketing, Uber
Dan Davidow, CMO, JaneApp
See the details
14:15
Customer Marketing Summit | Cypress A
From inbox to impact: Simple tactics to refresh your customer email strategy
See the details
14:30
Product Marketing Summit | Sequoia B
Rethinking the marketing funnel for the modern customer journey
Chris Apaliski, VP of Product Marketing, J.P Morgan
See the details
15:00
AI for Marketers Summit | Cypress B
Main stage workshop - Winning the market: Harnessing AI for competitive analysis
Sajag Chikarsal, Vice President Marketing, Celona
See the details
15:00
Product Marketing Summit | Sequoia B
Closing remarks
See the details
15:15
Customer Marketing Summit | Cypress A
Chairperson closing remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
16:15
AI for Marketers Summit | Cypress B
The “tiny team” marketing playbook: How Gamma scaled to more than 50 million users with a three-person, AI-native marketing team
Kristin Fracchia, Gamma
See the details
16:45
AI for Marketers Summit | Cypress B
Closing remarks
Aneri Shah, Senior Director, Head of B2B Marketing, Ethos
See the details
What's on
Developer Marketing Summit
Networking & exhibition
Product Marketing Summit | Sequoia B
Customer Marketing Summit | Cypress A
AI for Marketers Summit | Cypress B
September 10
September 11
September 10
September 10
09:00
Developer Marketing Summit
Opening remarks
Katie Miller, Former Director of Developer Marketing, Slack
See the details
09:00
Product Marketing Summit | Sequoia B
Chairperson opening remarks
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
See the details
09:00
Product Marketing Summit | Sequoia B
PMM Leaders Briefing
Rahul Awasthy, Head of GTM for AI, Intel
See the details
09:00
Product Marketing Summit | Sequoia B
PMM Leaders Briefing
Speaker coming soon
See the details
09:00
Customer Marketing Summit | Cypress A
Chairpersons opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
09:15
Developer Marketing Summit
Knowing your audience: The evolving role of developers and how to reach them
Manish Gupta, Former CMO, LaunchDarkly
See the details
09:15
Customer Marketing Summit | Cypress A
Scaling impact: How PowerSchool drives advocacy, retention, and product usage across millions of customers
Jannita Demian, Senior Director of Customer Marketing & Advocacy, PowerSchool
See the details
09:45
Developer Marketing Summit
Why didn’t I think of that? 5 tried-and-true (and wildly effective) ways to use AI for your developer marketing
Knut Melvær, Head of Developer Community and Education, Sanity
See the details
09:45
Product Marketing Summit | Sequoia B
Unlock your full product marketing potential by harnessing your PMM superpowers
Abigail Laursen, Senior Director of Product Marketing, Snap Inc
See the details
09:45
Customer Marketing Summit | Cypress A
Beyond the dashboard: Measuring what really matters in customer marketing
Daniel Palay, Director of Customer Advocacy, Grafana Labs
See the details
10:15
Developer Marketing Summit
Serving open source developer communities
Jayson Delancey, Head of Developer Relations, Semgrep
See the details
10:15
Product Marketing Summit | Sequoia B
More than just a pretty slide: How PMMs can turn a company’s presentation discipline from afterthought to strategic advantage
Mikey Mioduski, Founder & CEO, Ghostranch
See the details
10:45
Networking & exhibition
Coffee break
See the details
10:45
Customer Marketing Summit | Cypress A
Panel - Delivering outsized value with leading customer advisory board programs
See the details
11:15
Developer Marketing Summit
Code to cash: Playbooks for converting developer adoption into revenue
Piyush Agarwal, Co-founder and Chief Revenue Officer, Reo.Dev
See the details
11:15
Product Marketing Summit | Sequoia B
Insights that ignite: How PMM can turn research into action
Erica Conti, Director of Product Marketing, Asana
Shirley Yang, Head of Enterprise UXR, Asana
See the details
11:15
Product Marketing Summit | Sequoia B
Workshop - Aligning product & customer marketing to unleash powerful customer narratives
Sangeeta Walsh, VP of Marketing, RingCentral
See the details
11:15
Product Marketing Summit | Sequoia B
Workshop: How to kick-start your Analyst relations strategy
Daniel Kuperman, VP of Product Marketing, Jellyfish
See the details
11:30
Customer Marketing Summit | Cypress A
Roundtables - Your biggest challenge as a customer marketer
Kelly Deroche, Speaker's Bureau Lead, Customer Advocacy & Insights, Google
Stephanie Lepow, Senior Directer of Global Integrated Marketing Strategy - Customer Base, Workday
See the details
11:45
Developer Marketing Summit
Fireside chat - Winning developer hearts: Secrets to building genuine product love
Elle Grossenbacher, Product Marketing Lead, Cisco
Andrew Baker, Founder, Implausable.AI
See the details
11:45
Product Marketing Summit | Sequoia B
Uncovering blindspots with Win-Loss
Ryan Sorley, VP of Win-Loss and Cofounder, Klue
See the details
12:15
Developer Marketing Summit
Everything I need to know about DevMarketing, I learned from my children
Katie Miller, Former Director of Developer Marketing, Slack
See the details
12:15
Product Marketing Summit | Sequoia B
From fear to forward: Repositioning products and messaging for the AI era
Navneet Singh, Vice President of Marketing, Network Security, Palo Alto Networks
See the details
12:15
Product Marketing Summit | Sequoia B
Workshop - From skeptic to strategist: Driving AI adoption in your marketing team
Melissa Miller, Head of Product Marketing, AI, Atlassian
See the details
12:45
Networking & exhibition
Lunch
See the details
13:15
Customer Marketing Summit | Cypress A
Panel - Built to scale: The strategic foundations of customer marketing teams
Antu Buck, Senior Director of Customer Marketing & Community, Gigamon
Michaela Alexander, Senior Manager of Global Customer Advocacy & Engagement, Autodesk
Stephanie Lepow, Senior Directer of Global Integrated Marketing Strategy - Customer Base, Workday
Sara Huntley, Director of Global Customer Engagement, Microsoft
See the details
13:45
Developer Marketing Summit
Together against the giants: How AI neoclouds are taking on big cloud with technical GTM and purpose-built platforms
Ryan Pollock, Director of Product Marketing, Together AI
See the details
13:45
Product Marketing Summit | Sequoia B
Five ways to keep your PMM assets from going stale
Natalie Marcotullio, Head of Growth & Product Marketing, Navattic
See the details
13:45
Product Marketing Summit | Sequoia B
Workshop - GTM teams love you. Competitors fear you. How to use research to personalize every piece of collateral.
Philippe Boutros, Co-Founder & CEO, GetWhys
Lotti Brinks, GTM, GetWhys
Casey Samulski, Director of Product Marketing, Mission
See the details
14:00
Customer Marketing Summit | Cypress A
Yes, your customer knows more than you: A guide for building out a voice of customer program
Thereasa Roy, Director of Product & Content Marketing, OffSec
See the details
14:15
Developer Marketing Summit
Interactive roundtable session
Devlin Rocha, Developer Relations Engineer, Google
Ruben Rincon, Group Product Manager - Developer Experience, Adobe
See the details
14:15
Product Marketing Summit | Sequoia B
Panel - Product marketing career hacks: The advice I wish someone told me
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
Dan Gonzalez, Director of Product Marketing, Sam's Club (A Walmart Company)
Alejandro Bellarosea, Senior Director of Product Marketing, Varicent
See the details
14:30
Customer Marketing Summit | Cypress A
Building a customer marketing program from scratch: Lessons from Snowflake to Starburst
Andrew Nguyen, Director of Customer Marketing, Starburst
See the details
14:45
Developer Marketing Summit
Main stage workshop - Build it where they’ll find it: How to reach developers without shouting
Bharath Ram Ramanathan, Product and Developer Marketing Lead, HashiCorp
See the details
15:30
Networking & exhibition
Coffee break
See the details
15:30
Product Marketing Summit | Sequoia B
PMMs: It’s your time to shape the future of buying
Nalin Senthamil, CEO, Storylane
See the details
15:30
Product Marketing Summit | Sequoia B
Workshop - Navigating your PMM journey: From first role to future leader
Alexis Kushner, Director of Product Marketing, Handshake
See the details
15:30
Customer Marketing Summit | Cypress A
Keep the momentum going: Lifecycle marketing beyond onboarding
Kelly Deroche, Speaker's Bureau Lead, Customer Advocacy & Insights, Google
See the details
16:00
Developer Marketing Summit
Panel - Building authentic developer communities that last
Chao Jin, Director of Account Management, Mintegral
Julian Forero, Head of Product Marketing, Anyscale
Gaurav Jain, Co-founder & CTO, Reo.Dev
See the details
16:00
Product Marketing Summit | Sequoia B
Monetization & AI: Future-proofing your product pricing strategy
Daniel Kish, VP of Marketing, Conveyor
See the details
16:00
Customer Marketing Summit | Cypress A
Building cyber resilience: Crafting Rubrik's customer awards program in under 3 months
Aubrey Champagne, Customer Advocacy Manager, Americas, Rubrik
See the details
16:30
Developer Marketing Summit
Lessons in leading developer communities through times of change
Karen White, Principal Product Marketing Manager, Atlassian
See the details
16:30
Product Marketing Summit | Sequoia B
Extended Q&A - Ask your most burning questions
See the details
16:30
Customer Marketing Summit | Cypress A
Chairperson's closing remarks: Reflections on the state of customer marketing
Bridget Heaton, Head of Customer Marketing, Slack
See the details
17:00
Developer Marketing Summit
Closing remarks
Karen White, Principal Product Marketing Manager, Atlassian
See the details
17:00
Product Marketing Summit | Sequoia B
Closing remarks
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
See the details
17:05
Networking & exhibition
Happy hour sponsored by DZone
See the details
September 11
09:00
AI for Marketers Summit | Cypress B
Chairperson opening remarks
Aneri Shah, Senior Director, Head of B2B Marketing, Ethos
See the details
09:00
Customer Marketing Summit | Cypress A
Chairperson opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
09:00
Product Marketing Summit | Sequoia B
Chairperson opening remarks
See the details
09:15
AI for Marketers Summit | Cypress B
AI with a human touch: Elevating marketing performance without losing the human connection
Terri Leigh Rhody, VP, Marketing, Fit For Work
See the details
09:15
Customer Marketing Summit | Cypress A
Building a year-round client health strategy: Metrics, advocacy, and execution
Jenn Pedde, VP of Customer Advocacy, PeoplePath
See the details
09:15
Product Marketing Summit | Sequoia B
AI-Native PMM: Reimagining product marketing from the ground up
Sharif Karmally, VP of Product & Corporate Marketing, Atlan
See the details
09:45
AI for Marketers Summit | Cypress B
Panel - Upskilling your marketing team: Turning AI knowledge into real-world success
Anne Goodrich, VP, Product Marketing & Growth, Mozilla
Varun Kohli, CMO, Cequence
Neel Patel, Head of AI, Product Marketing, Asana
Anand Patel, Sr. Director of Product Marketing, Goldcast
See the details
09:45
Customer Marketing Summit | Cypress A
Panel - The community playbook: Building meaningful relationships with your most passionate customers
Caitlin Foster, Global Head of Community, Adobe
Isabella Navarro, Manager of Community, Salesforce
Destin Jones, Director of Community, JaneApp
Sofia Rodriguez Mata, Director of Community & Engagement, CyberArk
See the details
09:45
Product Marketing Summit | Sequoia B
When worlds collide: How PMMs drive clarity, confidence, and growth in M&A transitions
Maniesh Joshi, VP of Product & Commercial Marketing, Transcarent
See the details
09:45
Product Marketing Summit | Sequoia B
Workshop - Infused Intelligence: Making Competitive Thinking a Daily GTM Habit
Olga Levchik, Head of Competitive Intelligence, Culture Amp
See the details
09:45
Product Marketing Summit | Sequoia B
Workshop - Technical product marketing masterclass
Katie Miller, Former Director of Developer Marketing, Slack
See the details
10:15
Product Marketing Summit | Sequoia B
Measuring together: Establishing product marketing KPIs for cross-functional accountability
Sunita Khatri, Senior Director of Product Marketing, Microsoft
See the details
10:30
AI for Marketers Summit | Cypress B
Beyond the hype: AI and personalization at ŌURA
Bryn Harrington, Product Marketing, Ōura
See the details
11:00
Customer Marketing Summit | Cypress A
From hype to habit: Revolutionizing customer marketing with AI & automation
Christa Niering, Director of Customer Advocacy, SHI International Corp
See the details
11:15
Product Marketing Summit | Sequoia B
Panel - Building a relationship with the product team to drive real business outcomes
Jen Cheng, Head of Global Product Marketing, Google Pay
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
See the details
11:15
Product Marketing Summit | Sequoia B
Workshop - The 3 P's to unlock true strategic collaboration as a PMM
Dustin Burg, Former Director of Product Marketing, Unity
See the details
11:15
Product Marketing Summit | Sequoia B
Workshop - Data-driven storytelling: Weaving insights into compelling narratives
Hugh Minson, VP of Growth Marketing, Splunk
See the details
11:30
AI for Marketers Summit | Cypress B
Breaking down silos with AI to enable seamless internal collaboration
Ghazal Katyal, Marketing and Events Lead, Women in AI
See the details
11:30
Customer Marketing Summit | Cypress A
Blueprints to impact: Building a customer marketing function from the ground up
Brian Chang, Customer Marketing & GTM Lead, Honeycomb.io
See the details
12:00
AI for Marketers Summit | Cypress B
Supercharged marketing: From gamified messaging to AI-powered everything
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
Christopher Marin, Associate VP Digital Marketing, Inovalon
See the details
12:00
Customer Marketing Summit | Cypress A
Interactive session - Sharpies to strategy: Journey mapping the modern customer marketer
Bridget Heaton, Head of Customer Marketing, Slack
See the details
12:00
Product Marketing Summit | Sequoia B
Influence & impact: Leveraging your personal brand in product marketing
See the details
12:15
Product Marketing Summit | Sequoia B
Workshop - Built From scratch: How to survive and thrive as your startup’s only PMM
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
See the details
12:30
Product Marketing Summit | Sequoia B
Closing the knowledge gap: Effective PMM & Sales enablement strategies
Irshad Raihan, Vice President of Product Marketing & Communications, FICO
See the details
13:45
AI for Marketers Summit | Cypress B
Agentic AI in action: Understanding the value proposition for marketers with real-world use cases
Avi Bhatnagar, ServiceNow
See the details
13:45
Customer Marketing Summit | Cypress A
Advocacy in action: How to grow retention and usage through customer champions
See the details
14:00
Product Marketing Summit | Sequoia B
Fireside chat - PMM priorities: How to determine what truly matters
Rocio Wellington, Director of Product Marketing, Uber
Dan Davidow, CMO, JaneApp
See the details
14:15
Customer Marketing Summit | Cypress A
From inbox to impact: Simple tactics to refresh your customer email strategy
See the details
14:30
Product Marketing Summit | Sequoia B
Rethinking the marketing funnel for the modern customer journey
Chris Apaliski, VP of Product Marketing, J.P Morgan
See the details
15:00
AI for Marketers Summit | Cypress B
Main stage workshop - Winning the market: Harnessing AI for competitive analysis
Sajag Chikarsal, Vice President Marketing, Celona
See the details
15:00
Product Marketing Summit | Sequoia B
Closing remarks
See the details
15:15
Customer Marketing Summit | Cypress A
Chairperson closing remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
16:15
AI for Marketers Summit | Cypress B
The “tiny team” marketing playbook: How Gamma scaled to more than 50 million users with a three-person, AI-native marketing team
Kristin Fracchia, Gamma
See the details
16:45
AI for Marketers Summit | Cypress B
Closing remarks
Aneri Shah, Senior Director, Head of B2B Marketing, Ethos
See the details
What's on
Developer Marketing Summit
Networking & exhibition
Product Marketing Summit | Sequoia B
Customer Marketing Summit | Cypress A
AI for Marketers Summit | Cypress B
September 10
September 11
September 10
September 10
09:00
Developer Marketing Summit
Opening remarks
Katie Miller, Former Director of Developer Marketing, Slack
See the details
09:00
Product Marketing Summit | Sequoia B
Chairperson opening remarks
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
See the details
09:00
Product Marketing Summit | Sequoia B
PMM Leaders Briefing
Rahul Awasthy, Head of GTM for AI, Intel
See the details
09:00
Product Marketing Summit | Sequoia B
PMM Leaders Briefing
Speaker coming soon
See the details
09:00
Customer Marketing Summit | Cypress A
Chairpersons opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
09:15
Developer Marketing Summit
Knowing your audience: The evolving role of developers and how to reach them
Manish Gupta, Former CMO, LaunchDarkly
See the details
09:15
Customer Marketing Summit | Cypress A
Scaling impact: How PowerSchool drives advocacy, retention, and product usage across millions of customers
Jannita Demian, Senior Director of Customer Marketing & Advocacy, PowerSchool
See the details
09:45
Developer Marketing Summit
Why didn’t I think of that? 5 tried-and-true (and wildly effective) ways to use AI for your developer marketing
Knut Melvær, Head of Developer Community and Education, Sanity
See the details
09:45
Product Marketing Summit | Sequoia B
Unlock your full product marketing potential by harnessing your PMM superpowers
Abigail Laursen, Senior Director of Product Marketing, Snap Inc
See the details
09:45
Customer Marketing Summit | Cypress A
Beyond the dashboard: Measuring what really matters in customer marketing
Daniel Palay, Director of Customer Advocacy, Grafana Labs
See the details
10:15
Developer Marketing Summit
Serving open source developer communities
Jayson Delancey, Head of Developer Relations, Semgrep
See the details
10:15
Product Marketing Summit | Sequoia B
More than just a pretty slide: How PMMs can turn a company’s presentation discipline from afterthought to strategic advantage
Mikey Mioduski, Founder & CEO, Ghostranch
See the details
10:45
Networking & exhibition
Coffee break
See the details
10:45
Customer Marketing Summit | Cypress A
Panel - Delivering outsized value with leading customer advisory board programs
See the details
11:15
Developer Marketing Summit
Code to cash: Playbooks for converting developer adoption into revenue
Piyush Agarwal, Co-founder and Chief Revenue Officer, Reo.Dev
See the details
11:15
Product Marketing Summit | Sequoia B
Insights that ignite: How PMM can turn research into action
Erica Conti, Director of Product Marketing, Asana
Shirley Yang, Head of Enterprise UXR, Asana
See the details
11:15
Product Marketing Summit | Sequoia B
Workshop - Aligning product & customer marketing to unleash powerful customer narratives
Sangeeta Walsh, VP of Marketing, RingCentral
See the details
11:15
Product Marketing Summit | Sequoia B
Workshop: How to kick-start your Analyst relations strategy
Daniel Kuperman, VP of Product Marketing, Jellyfish
See the details
11:30
Customer Marketing Summit | Cypress A
Roundtables - Your biggest challenge as a customer marketer
Kelly Deroche, Speaker's Bureau Lead, Customer Advocacy & Insights, Google
Stephanie Lepow, Senior Directer of Global Integrated Marketing Strategy - Customer Base, Workday
See the details
11:45
Developer Marketing Summit
Fireside chat - Winning developer hearts: Secrets to building genuine product love
Elle Grossenbacher, Product Marketing Lead, Cisco
Andrew Baker, Founder, Implausable.AI
See the details
11:45
Product Marketing Summit | Sequoia B
Uncovering blindspots with Win-Loss
Ryan Sorley, VP of Win-Loss and Cofounder, Klue
See the details
12:15
Developer Marketing Summit
Everything I need to know about DevMarketing, I learned from my children
Katie Miller, Former Director of Developer Marketing, Slack
See the details
12:15
Product Marketing Summit | Sequoia B
From fear to forward: Repositioning products and messaging for the AI era
Navneet Singh, Vice President of Marketing, Network Security, Palo Alto Networks
See the details
12:15
Product Marketing Summit | Sequoia B
Workshop - From skeptic to strategist: Driving AI adoption in your marketing team
Melissa Miller, Head of Product Marketing, AI, Atlassian
See the details
12:45
Networking & exhibition
Lunch
See the details
13:15
Customer Marketing Summit | Cypress A
Panel - Built to scale: The strategic foundations of customer marketing teams
Antu Buck, Senior Director of Customer Marketing & Community, Gigamon
Michaela Alexander, Senior Manager of Global Customer Advocacy & Engagement, Autodesk
Stephanie Lepow, Senior Directer of Global Integrated Marketing Strategy - Customer Base, Workday
Sara Huntley, Director of Global Customer Engagement, Microsoft
See the details
13:45
Developer Marketing Summit
Together against the giants: How AI neoclouds are taking on big cloud with technical GTM and purpose-built platforms
Ryan Pollock, Director of Product Marketing, Together AI
See the details
13:45
Product Marketing Summit | Sequoia B
Five ways to keep your PMM assets from going stale
Natalie Marcotullio, Head of Growth & Product Marketing, Navattic
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13:45
Product Marketing Summit | Sequoia B
Workshop - GTM teams love you. Competitors fear you. How to use research to personalize every piece of collateral.
Philippe Boutros, Co-Founder & CEO, GetWhys
Lotti Brinks, GTM, GetWhys
Casey Samulski, Director of Product Marketing, Mission
See the details
14:00
Customer Marketing Summit | Cypress A
Yes, your customer knows more than you: A guide for building out a voice of customer program
Thereasa Roy, Director of Product & Content Marketing, OffSec
See the details
14:15
Developer Marketing Summit
Interactive roundtable session
Devlin Rocha, Developer Relations Engineer, Google
Ruben Rincon, Group Product Manager - Developer Experience, Adobe
See the details
14:15
Product Marketing Summit | Sequoia B
Panel - Product marketing career hacks: The advice I wish someone told me
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
Dan Gonzalez, Director of Product Marketing, Sam's Club (A Walmart Company)
Alejandro Bellarosea, Senior Director of Product Marketing, Varicent
See the details
14:30
Customer Marketing Summit | Cypress A
Building a customer marketing program from scratch: Lessons from Snowflake to Starburst
Andrew Nguyen, Director of Customer Marketing, Starburst
See the details
14:45
Developer Marketing Summit
Main stage workshop - Build it where they’ll find it: How to reach developers without shouting
Bharath Ram Ramanathan, Product and Developer Marketing Lead, HashiCorp
See the details
15:30
Networking & exhibition
Coffee break
See the details
15:30
Product Marketing Summit | Sequoia B
PMMs: It’s your time to shape the future of buying
Nalin Senthamil, CEO, Storylane
See the details
15:30
Product Marketing Summit | Sequoia B
Workshop - Navigating your PMM journey: From first role to future leader
Alexis Kushner, Director of Product Marketing, Handshake
See the details
15:30
Customer Marketing Summit | Cypress A
Keep the momentum going: Lifecycle marketing beyond onboarding
Kelly Deroche, Speaker's Bureau Lead, Customer Advocacy & Insights, Google
See the details
16:00
Developer Marketing Summit
Panel - Building authentic developer communities that last
Chao Jin, Director of Account Management, Mintegral
Julian Forero, Head of Product Marketing, Anyscale
Gaurav Jain, Co-founder & CTO, Reo.Dev
See the details
16:00
Product Marketing Summit | Sequoia B
Monetization & AI: Future-proofing your product pricing strategy
Daniel Kish, VP of Marketing, Conveyor
See the details
16:00
Customer Marketing Summit | Cypress A
Building cyber resilience: Crafting Rubrik's customer awards program in under 3 months
Aubrey Champagne, Customer Advocacy Manager, Americas, Rubrik
See the details
16:30
Developer Marketing Summit
Lessons in leading developer communities through times of change
Karen White, Principal Product Marketing Manager, Atlassian
See the details
16:30
Product Marketing Summit | Sequoia B
Extended Q&A - Ask your most burning questions
See the details
16:30
Customer Marketing Summit | Cypress A
Chairperson's closing remarks: Reflections on the state of customer marketing
Bridget Heaton, Head of Customer Marketing, Slack
See the details
17:00
Developer Marketing Summit
Closing remarks
Karen White, Principal Product Marketing Manager, Atlassian
See the details
17:00
Product Marketing Summit | Sequoia B
Closing remarks
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
See the details
17:05
Networking & exhibition
Happy hour sponsored by DZone
See the details
September 11
09:00
AI for Marketers Summit | Cypress B
Chairperson opening remarks
Aneri Shah, Senior Director, Head of B2B Marketing, Ethos
See the details
09:00
Customer Marketing Summit | Cypress A
Chairperson opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
09:00
Product Marketing Summit | Sequoia B
Chairperson opening remarks
See the details
09:15
AI for Marketers Summit | Cypress B
AI with a human touch: Elevating marketing performance without losing the human connection
Terri Leigh Rhody, VP, Marketing, Fit For Work
See the details
09:15
Customer Marketing Summit | Cypress A
Building a year-round client health strategy: Metrics, advocacy, and execution
Jenn Pedde, VP of Customer Advocacy, PeoplePath
See the details
09:15
Product Marketing Summit | Sequoia B
AI-Native PMM: Reimagining product marketing from the ground up
Sharif Karmally, VP of Product & Corporate Marketing, Atlan
See the details
09:45
AI for Marketers Summit | Cypress B
Panel - Upskilling your marketing team: Turning AI knowledge into real-world success
Anne Goodrich, VP, Product Marketing & Growth, Mozilla
Varun Kohli, CMO, Cequence
Neel Patel, Head of AI, Product Marketing, Asana
Anand Patel, Sr. Director of Product Marketing, Goldcast
See the details
09:45
Customer Marketing Summit | Cypress A
Panel - The community playbook: Building meaningful relationships with your most passionate customers
Caitlin Foster, Global Head of Community, Adobe
Isabella Navarro, Manager of Community, Salesforce
Destin Jones, Director of Community, JaneApp
Sofia Rodriguez Mata, Director of Community & Engagement, CyberArk
See the details
09:45
Product Marketing Summit | Sequoia B
When worlds collide: How PMMs drive clarity, confidence, and growth in M&A transitions
Maniesh Joshi, VP of Product & Commercial Marketing, Transcarent
See the details
09:45
Product Marketing Summit | Sequoia B
Workshop - Infused Intelligence: Making Competitive Thinking a Daily GTM Habit
Olga Levchik, Head of Competitive Intelligence, Culture Amp
See the details
09:45
Product Marketing Summit | Sequoia B
Workshop - Technical product marketing masterclass
Katie Miller, Former Director of Developer Marketing, Slack
See the details
10:15
Product Marketing Summit | Sequoia B
Measuring together: Establishing product marketing KPIs for cross-functional accountability
Sunita Khatri, Senior Director of Product Marketing, Microsoft
See the details
10:30
AI for Marketers Summit | Cypress B
Beyond the hype: AI and personalization at ŌURA
Bryn Harrington, Product Marketing, Ōura
See the details
11:00
Customer Marketing Summit | Cypress A
From hype to habit: Revolutionizing customer marketing with AI & automation
Christa Niering, Director of Customer Advocacy, SHI International Corp
See the details
11:15
Product Marketing Summit | Sequoia B
Panel - Building a relationship with the product team to drive real business outcomes
Jen Cheng, Head of Global Product Marketing, Google Pay
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
See the details
11:15
Product Marketing Summit | Sequoia B
Workshop - The 3 P's to unlock true strategic collaboration as a PMM
Dustin Burg, Former Director of Product Marketing, Unity
See the details
11:15
Product Marketing Summit | Sequoia B
Workshop - Data-driven storytelling: Weaving insights into compelling narratives
Hugh Minson, VP of Growth Marketing, Splunk
See the details
11:30
AI for Marketers Summit | Cypress B
Breaking down silos with AI to enable seamless internal collaboration
Ghazal Katyal, Marketing and Events Lead, Women in AI
See the details
11:30
Customer Marketing Summit | Cypress A
Blueprints to impact: Building a customer marketing function from the ground up
Brian Chang, Customer Marketing & GTM Lead, Honeycomb.io
See the details
12:00
AI for Marketers Summit | Cypress B
Supercharged marketing: From gamified messaging to AI-powered everything
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
Christopher Marin, Associate VP Digital Marketing, Inovalon
See the details
12:00
Customer Marketing Summit | Cypress A
Interactive session - Sharpies to strategy: Journey mapping the modern customer marketer
Bridget Heaton, Head of Customer Marketing, Slack
See the details
12:00
Product Marketing Summit | Sequoia B
Influence & impact: Leveraging your personal brand in product marketing
See the details
12:15
Product Marketing Summit | Sequoia B
Workshop - Built From scratch: How to survive and thrive as your startup’s only PMM
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
See the details
12:30
Product Marketing Summit | Sequoia B
Closing the knowledge gap: Effective PMM & Sales enablement strategies
Irshad Raihan, Vice President of Product Marketing & Communications, FICO
See the details
13:45
AI for Marketers Summit | Cypress B
Agentic AI in action: Understanding the value proposition for marketers with real-world use cases
Avi Bhatnagar, ServiceNow
See the details
13:45
Customer Marketing Summit | Cypress A
Advocacy in action: How to grow retention and usage through customer champions
See the details
14:00
Product Marketing Summit | Sequoia B
Fireside chat - PMM priorities: How to determine what truly matters
Rocio Wellington, Director of Product Marketing, Uber
Dan Davidow, CMO, JaneApp
See the details
14:15
Customer Marketing Summit | Cypress A
From inbox to impact: Simple tactics to refresh your customer email strategy
See the details
14:30
Product Marketing Summit | Sequoia B
Rethinking the marketing funnel for the modern customer journey
Chris Apaliski, VP of Product Marketing, J.P Morgan
See the details
15:00
AI for Marketers Summit | Cypress B
Main stage workshop - Winning the market: Harnessing AI for competitive analysis
Sajag Chikarsal, Vice President Marketing, Celona
See the details
15:00
Product Marketing Summit | Sequoia B
Closing remarks
See the details
15:15
Customer Marketing Summit | Cypress A
Chairperson closing remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
16:15
AI for Marketers Summit | Cypress B
The “tiny team” marketing playbook: How Gamma scaled to more than 50 million users with a three-person, AI-native marketing team
Kristin Fracchia, Gamma
See the details
16:45
AI for Marketers Summit | Cypress B
Closing remarks
Aneri Shah, Senior Director, Head of B2B Marketing, Ethos
See the details

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