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23

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8

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58

until our next summit

May 07, 2025
Dubai

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What's on
Main stage
Workshops
Exhibition & networking
May 7
May 7
May 7
09:30
Exhibition & networking
Registration and networking breakfast
10:15
Main stage
Chairperson opening remarks
Rabia Zakir, Director of Product Marketing - Global, SBS
10:30
Main stage
Aligning Go-To-Market and Product Marketing for maximum impact
Somesh Chablani, Global Head of Go-to-Market, Capital Markets, FIS
10:50
Main stage
The power of story: Applying media's playbook to PMM storytelling
Ashley Cooke, Product Marketing Manager, Microsoft
11:10
Exhibition & networking
Coffee break and networking
11:30
Main stage
Panel: The state of Product Marketing in Dubai - From generalist marketers to product marketers
Lauren Haworth, Head of Marketing, Zeroe
Alison Lehr, Vice President of Product Marketing, Mastercard
Ahmed Hossam, Product Marketing Deputy General Manager, Nissan Motor Corporation
Bryan Montpetit, Chief Growth Officer, 360 Smart Lingo
12:15
Main stage
Consumer-centric GTM strategies: Balancing innovation and commercial success
Leigh-Ann van der Poel, Business Manager, Consumer Division Middle East, Epson Middle East FZCO
12:35
Exhibition & networking
Lunch break and networking
13:25
Main stage
Selling the story: Crafting compelling narratives in investment product marketing
Tasnim Hussain, VP of Product Marketing, EMEA, BNY
13:45
Main stage
Navigating cultural nuances: Adapting global strategies for local audiences
Hesham Hamdy, Director of Regional Marketing and Digital Transformation, Lundbeck
14:05
Exhibition & networking
Coffee break
14:25
Main stage
Networking: Hosted roundtables
Yousuf Mukhtar, Product Marketing Leader, Infiniti Motor Company
Tiffany Nip, Senior Product Marketing Manager, Vectra AI
Maria Sharobaeva, Product Marketing Manager, JetBrains
Francis Rhys Kevin, Product Marketing Manager, Proton
15:00
Main stage
Panel: The future of product marketing in EMEA – Bridging the language gap and leveraging trends, tools, and tactics
George Yaryura, SVP of Marketing - Corporate & Investment Banking, Mashreq
Martin O'Leary, Group Head of Marketing - MENA, Tap Payments
Leigh-Ann van der Poel, Business Manager, Consumer Division Middle East, Epson Middle East FZCO
Charanjeet Singh, Product Marketing Leader APACI & META, Honeywell
16:15
Main stage
Chairperson closing remarks
Rabia Zakir, Director of Product Marketing - Global, SBS
What's on
Main stage
Workshops
Exhibition & networking
May 7
May 7
May 7
09:30
Exhibition & networking
Registration and networking breakfast
10:15
Main stage
Chairperson opening remarks
Rabia Zakir, Director of Product Marketing - Global, SBS
10:30
Main stage
Aligning Go-To-Market and Product Marketing for maximum impact
Somesh Chablani, Global Head of Go-to-Market, Capital Markets, FIS
10:50
Main stage
The power of story: Applying media's playbook to PMM storytelling
Ashley Cooke, Product Marketing Manager, Microsoft
11:10
Exhibition & networking
Coffee break and networking
11:30
Main stage
Panel: The state of Product Marketing in Dubai - From generalist marketers to product marketers
Lauren Haworth, Head of Marketing, Zeroe
Alison Lehr, Vice President of Product Marketing, Mastercard
Ahmed Hossam, Product Marketing Deputy General Manager, Nissan Motor Corporation
Bryan Montpetit, Chief Growth Officer, 360 Smart Lingo
12:15
Main stage
Consumer-centric GTM strategies: Balancing innovation and commercial success
Leigh-Ann van der Poel, Business Manager, Consumer Division Middle East, Epson Middle East FZCO
12:35
Exhibition & networking
Lunch break and networking
13:25
Main stage
Selling the story: Crafting compelling narratives in investment product marketing
Tasnim Hussain, VP of Product Marketing, EMEA, BNY
13:45
Main stage
Navigating cultural nuances: Adapting global strategies for local audiences
Hesham Hamdy, Director of Regional Marketing and Digital Transformation, Lundbeck
14:05
Exhibition & networking
Coffee break
14:25
Main stage
Networking: Hosted roundtables
Yousuf Mukhtar, Product Marketing Leader, Infiniti Motor Company
Tiffany Nip, Senior Product Marketing Manager, Vectra AI
Maria Sharobaeva, Product Marketing Manager, JetBrains
Francis Rhys Kevin, Product Marketing Manager, Proton
15:00
Main stage
Panel: The future of product marketing in EMEA – Bridging the language gap and leveraging trends, tools, and tactics
George Yaryura, SVP of Marketing - Corporate & Investment Banking, Mashreq
Martin O'Leary, Group Head of Marketing - MENA, Tap Payments
Leigh-Ann van der Poel, Business Manager, Consumer Division Middle East, Epson Middle East FZCO
Charanjeet Singh, Product Marketing Leader APACI & META, Honeywell
16:15
Main stage
Chairperson closing remarks
Rabia Zakir, Director of Product Marketing - Global, SBS
What's on
Main stage
Workshops
Exhibition & networking
May 7
May 7
May 7
09:30
Exhibition & networking
Registration and networking breakfast
10:15
Main stage
Chairperson opening remarks
Rabia Zakir, Director of Product Marketing - Global, SBS
10:30
Main stage
Aligning Go-To-Market and Product Marketing for maximum impact
Somesh Chablani, Global Head of Go-to-Market, Capital Markets, FIS
10:50
Main stage
The power of story: Applying media's playbook to PMM storytelling
Ashley Cooke, Product Marketing Manager, Microsoft
11:10
Exhibition & networking
Coffee break and networking
11:30
Main stage
Panel: The state of Product Marketing in Dubai - From generalist marketers to product marketers
Lauren Haworth, Head of Marketing, Zeroe
Alison Lehr, Vice President of Product Marketing, Mastercard
Ahmed Hossam, Product Marketing Deputy General Manager, Nissan Motor Corporation
Bryan Montpetit, Chief Growth Officer, 360 Smart Lingo
12:15
Main stage
Consumer-centric GTM strategies: Balancing innovation and commercial success
Leigh-Ann van der Poel, Business Manager, Consumer Division Middle East, Epson Middle East FZCO
12:35
Exhibition & networking
Lunch break and networking
13:25
Main stage
Selling the story: Crafting compelling narratives in investment product marketing
Tasnim Hussain, VP of Product Marketing, EMEA, BNY
13:45
Main stage
Navigating cultural nuances: Adapting global strategies for local audiences
Hesham Hamdy, Director of Regional Marketing and Digital Transformation, Lundbeck
14:05
Exhibition & networking
Coffee break
14:25
Main stage
Networking: Hosted roundtables
Yousuf Mukhtar, Product Marketing Leader, Infiniti Motor Company
Tiffany Nip, Senior Product Marketing Manager, Vectra AI
Maria Sharobaeva, Product Marketing Manager, JetBrains
Francis Rhys Kevin, Product Marketing Manager, Proton
15:00
Main stage
Panel: The future of product marketing in EMEA – Bridging the language gap and leveraging trends, tools, and tactics
George Yaryura, SVP of Marketing - Corporate & Investment Banking, Mashreq
Martin O'Leary, Group Head of Marketing - MENA, Tap Payments
Leigh-Ann van der Poel, Business Manager, Consumer Division Middle East, Epson Middle East FZCO
Charanjeet Singh, Product Marketing Leader APACI & META, Honeywell
16:15
Main stage
Chairperson closing remarks
Rabia Zakir, Director of Product Marketing - Global, SBS

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