If there’s one thing that a career in media and entertainment can teach you, it’s that stories really matter. In this session you’ll hear from a New York-based Product Marketer whose career has centered around stories. From launching books based on global brands like Harry Potter, Marvel, and Pokemon, to joining Disney+ as they battled the streaming wars, and now building narratives for a suite of media ad products at Microsoft, what’s been the takeaway? Stories are how we make sense of just about everything, and the same unforgettable tales that entertain us, can provide endless inspiration for Product Marketing work. We’ll talk through formulas used in storytelling–from character-building, to conflict, and story structure–and how those same principles can be used to frame key Product Marketing work. We’ll touch on how to apply these learnings to feature naming, narrative-building, and customer listening, and help you unlock the power of stories to launch unforgettable products to market–and make the process that much more fun!