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Tasnim
Hussain
VP of Product Marketing, EMEA
BNY
Tasnim Hussain is a seasoned marketing leader with a wealth of experience in the investment sector. Currently serving as Vice President of EMEA Product Marketing at BNY Investments, Tasnim brings extensive expertise in driving product strategy, development, and cross-border solutions. Throughout his career, he has held key roles at global firms such as Invesco, Aviva Investors, and Legal & General Investment Management, where he led initiatives in product development, strategic marketing, and fund launches across various international markets. Tasnim holds a Master's in Investment Management from the University of Surrey, where he graduated with distinction, and has a strong track record of blending market insight with innovative product positioning. His work is defined by a commitment to translating complex investment products into compelling narratives that engage and resonate with diverse audiences.
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07 May 2025 13:25 - 13:45
Selling the story: Crafting compelling narratives in investment product marketing
In the highly competitive world of investment products, telling the right story is key to capturing the attention of potential investors and differentiating your brand. This session will explore the art and science of crafting compelling narratives that resonate with target audiences while clearly communicating the value and impact of investment products. Attendees will learn how to blend financial data with human-centric storytelling, create narratives that drive trust and engagement, and effectively position their products in an ever-evolving market. From structuring impactful messaging to leveraging market insights, this session will provide actionable strategies to help marketing teams stand out and connect with investors on a deeper level, ensuring their products are not only understood but desired.

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