Leading B2B & Product Marketing for EEMEA at Mastercard, Alison and her team drive product positioning, sales enablement, go-to-market, and partner lifecycle engagement. From historical products to new cutting-edge innovations, she is tasked to enable growth, awareness and brand differentiation. Passionate about putting audiences first, Alison enjoys transforming complex product features into simple, impactful stories that connect products to purpose to deliver lasting impact. Prior to this role, Alison worked across the rest of the marketing spectrum from brand, digital to sponsorships and events.