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George
Yaryura
Chief Marketing & Product Officer
Mashreq
George Yaryura is a global marketing leader with extensive experience driving growth and transformation for B2B and B2C multinationals. As Senior Vice President of Marketing at Mashreq, he leads demand generation and product marketing for Corporate and Investment Banking. Previously, he held Marketing and Product executive roles at Planet Smart City, Allfunds Bank (Santander), Visa, Skype and Orange. George has expertise in growth strategy, brand activation, and digital transformation
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07 May 2025 15:50 - 16:30
Panel: The future of product marketing in EMEA – Bridging the language gap and leveraging trends, tools, and tactics
In this session, we'll explore the latest trends, tools, and tactics shaping the future of product marketing, with a special focus on overcoming language barriers in global markets. Product marketers will gain practical insights on how to bridge the technical language gap, simplify communication for non-native English-speaking audiences, and adapt global strategies to local needs. Attendees will also learn how emerging trends are transforming the landscape of product marketing, with a focus on the Middle East and beyond. This session will provide actionable takeaways to ensure your product marketing is both globally scalable and locally relevant.

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