SpeakersAgendaWhy attendPartners
Locations ▼

Request to partner

Register now

Request to partner

Register now

Event starts in:
42

days :

6

: hours :

11

minutes

44

until the summit

May 07, 2025
Pullman Dubai Downtown
Marasi Drive
Dubai

View the
full agenda

Sponsor

Download brochure

Register Now

What's on
May 7
May 7
May 7
09:30
Exhibition & networking
Registration and networking breakfast
See the details
10:30
Main stage
Chairperson opening remarks
Rabia Zakir, Director of Product Marketing - Global, SBS
See the details
10:40
Main stage
From buzzwords to buy-In: Proving the strategic value of product marketing
See the details
11:00
Main stage
Panel: The state of Product Marketing in Dubai - From generalist marketers to product marketers
Lauren Haworth, Head of Marketing, Zeroe
Alison Lehr, Vice President of Product Marketing, Mastercard
Ahmed Hossam, Product Marketing Deputy General Manager, Nissan Motor Corporation
Bryan Montpetit, Chief Growth Officer, 360 Smart Lingo
See the details
11:40
Exhibition & networking
Coffee break & networking
See the details
12:00
Main stage
Workshop: Storytelling, messaging & positioning – The heart of product marketing
See the details
13:00
Exhibition & networking
Lunch break & networking
See the details
14:00
Main stage
Navigating cultural nuances: Adapting global strategies for local audiences
Hesham Hamdy, Director of Regional Marketing and Digital Transformation, Lundbeck
See the details
14:20
Main stage
Consumer-centric GTM strategies: Balancing innovation and commercial success
Leigh-Ann van der Poel, Head of Category & Product Marketing, Epson Middle East FZCO
See the details
15:00
Exhibition & networking
Coffee break
See the details
15:30
Exhibition & networking
Networking: Connect, learn, and grow with Product Marketing Alliance
Manwendra Mishra, Product Marketing Lead, Mozn
See the details
15:50
Exhibition & networking
Panel: The future of product marketing in EMEA – Bridging the language gap and leveraging trends, tools, and tactics
George Yaryura, Chief Marketing & Product Officer, Mashreq
Martin O'Leary, Group Head of Marketing - MENA, Tap Payments
Leigh-Ann van der Poel, Head of Category & Product Marketing, Epson Middle East FZCO
Charanjeet Singh, Product Marketing Leader APACI & META, Honeywell
See the details
16:30
Exhibition & networking
Networking: Hosted roundtables
Lauren Haworth, Head of Marketing, Zeroe
Salma Madwar, Product Marketing Manager, Uscreen
Yousuf Mukhtar, Product Marketing Leader, Infiniti Motor Company
See the details
17:15
Exhibition & networking
Chairperson closing remarks
Rabia Zakir, Director of Product Marketing - Global, SBS
See the details
17:30
Exhibition & networking
Networking drinks reception
See the details

Watch previous
summit highlights

Your text goes here. Insert your content, thoughts, or information in this space.
Button
Button

Beyond the basics: Five game-changing product marketing tips

Brian Kracik, Head of Product Marketing, Google

From data points to compelling narratives

Murjanatu Mutuwa, Product Marketing Lead, Walmart

PMM x Sales Enablement: Always better together

Catherine Chapman, Principal Product Marketer, Personio

Marvin Müller, Product Growth Strategy, Personio

Get your ticket

for the summit

We’re bringing together the brightest minds who are shaping the role of product marketing in the UAE for an immersive first-of-its-kind event, this summit is designed to help you:

- Meet mentors & build valuable local connections within our global PMM community.

- Discuss geo-specific trends and challenges and discover how to overcome barriers and seize growth opportunities.

- Leverage key strategies and tools to prove the strategic value and ROI of product marketing in your organization.

- Harness the power of AI in product marketing to drive efficiency

- Gain actionable insights into best practices for product marketing in the Middle East and beyond.

Dubai
May 7, 2025

Register now

Useful links

Contact us

Privacy

made with Acara

Join the conversation