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Event starts in:
19

days :

13

: hours :

36

minutes

9

until the summit

May 07, 2025
Pullman Dubai Downtown
Marasi Drive
Dubai

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What's on
May 7
May 7
May 7
09:30
Exhibition & networking
Registration and networking breakfast
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10:15
Main stage
Chairperson opening remarks
Rabia Zakir, Director of Product Marketing - Global, SBS
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10:30
Main stage
Aligning Go-To-Market and Product Marketing for maximum impact
Somesh Chablani, Global Head of Go-to-Market, Capital Markets, FIS
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10:50
Main stage
The power of story: Applying media's playbook to PMM storytelling
Ashley Cooke, Product Marketing Manager, Microsoft
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11:10
Exhibition & networking
Coffee break and networking
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11:30
Main stage
Panel: The state of Product Marketing in Dubai - From generalist marketers to product marketers
Lauren Haworth, Head of Marketing, Zeroe
Alison Lehr, Vice President of Product Marketing, Mastercard
Ahmed Hossam, Product Marketing Deputy General Manager, Nissan Motor Corporation
Bryan Montpetit, Chief Growth Officer, 360 Smart Lingo
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12:15
Main stage
Consumer-centric GTM strategies: Balancing innovation and commercial success
Leigh-Ann van der Poel, Head of Category & Product Marketing, Epson Middle East FZCO
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12:35
Exhibition & networking
Lunch break and networking
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13:25
Main stage
Selling the story: Crafting compelling narratives in investment product marketing
Tasnim Hussain, VP of Product Marketing, EMEA, BNY
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13:45
Main stage
Navigating cultural nuances: Adapting global strategies for local audiences
Hesham Hamdy, Director of Regional Marketing and Digital Transformation, Lundbeck
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14:05
Exhibition & networking
Coffee break
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14:25
Main stage
Networking: Hosted roundtables
Lauren Haworth, Head of Marketing, Zeroe
Salma Madwar, Product Marketing Manager, Uscreen
Yousuf Mukhtar, Product Marketing Leader, Infiniti Motor Company
Tiffany Nip, Product Marketing Manager, Vectra AI
Maria Sharobaeva, Product Marketing Manager, JetBrains
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15:00
Main stage
Panel: The future of product marketing in EMEA – Bridging the language gap and leveraging trends, tools, and tactics
George Yaryura, SVP of Marketing - Corporate & Investment Banking, Mashreq
Martin O'Leary, Group Head of Marketing - MENA, Tap Payments
Leigh-Ann van der Poel, Head of Category & Product Marketing, Epson Middle East FZCO
Charanjeet Singh, Product Marketing Leader APACI & META, Honeywell
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16:15
Main stage
Chairperson closing remarks
Rabia Zakir, Director of Product Marketing - Global, SBS
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Watch previous
summit highlights

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Beyond the basics: Five game-changing product marketing tips

Brian Kracik, Head of Product Marketing, Google

From data points to compelling narratives

Murjanatu Mutuwa, Product Marketing Lead, Walmart

PMM x Sales Enablement: Always better together

Catherine Chapman, Principal Product Marketer, Personio

Marvin Müller, Product Growth Strategy, Personio

Get your ticket

for the summit

We’re bringing together the brightest minds who are shaping the role of product marketing in the UAE for an immersive first-of-its-kind event, this summit is designed to help you:

- Meet mentors & build valuable local connections within our global PMM community.

- Discuss geo-specific trends and challenges and discover how to overcome barriers and seize growth opportunities.

- Leverage key strategies and tools to prove the strategic value and ROI of product marketing in your organization.

- Harness the power of AI in product marketing to drive efficiency

- Gain actionable insights into best practices for product marketing in the Middle East and beyond.

Dubai
May 7, 2025

Register now

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