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Martin
O'Leary
Group Head of Marketing - MENA
Tap Payments
Martin O'Leary is a marketing leader with expertise in fintech, digital banking, and proptech across Europe and the Middle East. He has driven over $500M in digital revenue and achieved 25X ROI on $10M+ budgets. Notable achievements include acquiring 100k+ customers for Ireland's first digital-only bank and increasing digital revenue share from 3% to 20%. Martin specializes in brand building, customer acquisition, and strategic marketing in B2B and B2C sectors, with a focus on performance marketing and product marketing for complex fintech solutions. He is passionate about connecting with professionals in marketing, startups, and fintech.
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07 May 2025 15:50 - 16:30
Panel: The future of product marketing in EMEA – Bridging the language gap and leveraging trends, tools, and tactics
In this session, we'll explore the latest trends, tools, and tactics shaping the future of product marketing, with a special focus on overcoming language barriers in global markets. Product marketers will gain practical insights on how to bridge the technical language gap, simplify communication for non-native English-speaking audiences, and adapt global strategies to local needs. Attendees will also learn how emerging trends are transforming the landscape of product marketing, with a focus on the Middle East and beyond. This session will provide actionable takeaways to ensure your product marketing is both globally scalable and locally relevant.

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