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Event starts in:
59

days :

4

: hours :

33

minutes

27

until early bird rates end

October 21, 2026
The Ritz-Carlton, Berlin
3 Potsdamer Platz
Berlin

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full agenda

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What's on
Main stage
Networking & exhibition
Workshops
October 21
October 21
October 21
08:00
Networking & exhibition
Networking breakfast & registration
See the details
09:00
Main stage
Opening the summit: Redefining PMM
Michal Lasman, PMA Berlin Chapter Lead and Host of CMO Convo, Product Marketing Alliance
See the details
09:30
Main stage
Products don’t win markets. Narratives do.
Elliott Rayner, CMO, OWOW
See the details
10:00
Main stage
Match fit for 2027: The 5 capabilities every product marketing team needs
Justin Vaughan-Brown, VP, Product Marketing & Strategic Comms, Camunda
See the details
10:30
Networking & exhibition
Coffee break
See the details
11:00
Main stage
Fireside Chat | Collaboration as a competitive advantage: How PMMs align teams around growth
Elina Bazinas, Product Marketing Lead, Prewave
Amruta Hunnurkar, GTM & PMM Lead, EMEA, Alexa and Echo, Amazon
See the details
11:30
Main stage
Selling AI in the AI era: How the GTM playbook is being rebuilt from both ends
Leonhard Draxl, Head of Product Marketing, Zeno
See the details
12:00
Main stage
Product marketing and the rise of agents
Jane Fu, Director of Product Marketing, SAP
See the details
12:30
Networking & exhibition
Lunch
See the details
13:30
Main stage
Interactive workshop | Building your first PMM AI Agent
Daniel Stelzer, Staff Product Marketing Manager, Docker
See the details
13:30
Workshops
Interactive workshop | Creative collaboration for smarter PMM planning
Galina Fedulova, Product Marketing Lead, Wooga
See the details
14:15
Main stage
Networking roundtables: Navigating the product marketing landscape
See the details
14:45
Main stage
From release noise to launch seasons
Manuela Kohlhas, Director of Product Marketing, PTC
See the details
15:15
Networking & exhibition
Coffee break
See the details
15:45
Main stage
The integrated leadership advantage for PMMs
Robin Karakash, Former VP of Marketing (Mozilla) and Founder of Curious Altitudes, Mozilla
See the details
15:45
Workshops
Interactive workshop | Why your product needs a narrative
Elliott Rayner, CMO, OWOW
See the details
16:15
Main stage
Panel | The human edge: What PMMs must protect in an agentic future
Chris Wedemeier, VP, Product Marketing, Sportradar
Kevin Hähnlein, Head of Marketing & Strategic Advisory, Staffbase
Sarah Jin, Principal Product Marketing Manager, Zalando
See the details
17:00
Main stage
Chairperson closing remarks
Michal Lasman, PMA Berlin Chapter Lead and Host of CMO Convo, Product Marketing Alliance
See the details
17:15
Networking & exhibition
Happy hour
See the details
What's on
Main stage
Networking & exhibition
Workshops
October 21
October 21
October 21
08:00
Networking & exhibition
Networking breakfast & registration
See the details
09:00
Main stage
Opening the summit: Redefining PMM
Michal Lasman, PMA Berlin Chapter Lead and Host of CMO Convo, Product Marketing Alliance
See the details
09:30
Main stage
Products don’t win markets. Narratives do.
Elliott Rayner, CMO, OWOW
See the details
10:00
Main stage
Match fit for 2027: The 5 capabilities every product marketing team needs
Justin Vaughan-Brown, VP, Product Marketing & Strategic Comms, Camunda
See the details
10:30
Networking & exhibition
Coffee break
See the details
11:00
Main stage
Fireside Chat | Collaboration as a competitive advantage: How PMMs align teams around growth
Elina Bazinas, Product Marketing Lead, Prewave
Amruta Hunnurkar, GTM & PMM Lead, EMEA, Alexa and Echo, Amazon
See the details
11:30
Main stage
Selling AI in the AI era: How the GTM playbook is being rebuilt from both ends
Leonhard Draxl, Head of Product Marketing, Zeno
See the details
12:00
Main stage
Product marketing and the rise of agents
Jane Fu, Director of Product Marketing, SAP
See the details
12:30
Networking & exhibition
Lunch
See the details
13:30
Main stage
Interactive workshop | Building your first PMM AI Agent
Daniel Stelzer, Staff Product Marketing Manager, Docker
See the details
13:30
Workshops
Interactive workshop | Creative collaboration for smarter PMM planning
Galina Fedulova, Product Marketing Lead, Wooga
See the details
14:15
Main stage
Networking roundtables: Navigating the product marketing landscape
See the details
14:45
Main stage
From release noise to launch seasons
Manuela Kohlhas, Director of Product Marketing, PTC
See the details
15:15
Networking & exhibition
Coffee break
See the details
15:45
Main stage
The integrated leadership advantage for PMMs
Robin Karakash, Former VP of Marketing (Mozilla) and Founder of Curious Altitudes, Mozilla
See the details
15:45
Workshops
Interactive workshop | Why your product needs a narrative
Elliott Rayner, CMO, OWOW
See the details
16:15
Main stage
Panel | The human edge: What PMMs must protect in an agentic future
Chris Wedemeier, VP, Product Marketing, Sportradar
Kevin Hähnlein, Head of Marketing & Strategic Advisory, Staffbase
Sarah Jin, Principal Product Marketing Manager, Zalando
See the details
17:00
Main stage
Chairperson closing remarks
Michal Lasman, PMA Berlin Chapter Lead and Host of CMO Convo, Product Marketing Alliance
See the details
17:15
Networking & exhibition
Happy hour
See the details
What's on
Main stage
Networking & exhibition
Workshops
October 21
October 21
October 21
08:00
Networking & exhibition
Networking breakfast & registration
See the details
09:00
Main stage
Opening the summit: Redefining PMM
Michal Lasman, PMA Berlin Chapter Lead and Host of CMO Convo, Product Marketing Alliance
See the details
09:30
Main stage
Products don’t win markets. Narratives do.
Elliott Rayner, CMO, OWOW
See the details
10:00
Main stage
Match fit for 2027: The 5 capabilities every product marketing team needs
Justin Vaughan-Brown, VP, Product Marketing & Strategic Comms, Camunda
See the details
10:30
Networking & exhibition
Coffee break
See the details
11:00
Main stage
Fireside Chat | Collaboration as a competitive advantage: How PMMs align teams around growth
Elina Bazinas, Product Marketing Lead, Prewave
Amruta Hunnurkar, GTM & PMM Lead, EMEA, Alexa and Echo, Amazon
See the details
11:30
Main stage
Selling AI in the AI era: How the GTM playbook is being rebuilt from both ends
Leonhard Draxl, Head of Product Marketing, Zeno
See the details
12:00
Main stage
Product marketing and the rise of agents
Jane Fu, Director of Product Marketing, SAP
See the details
12:30
Networking & exhibition
Lunch
See the details
13:30
Main stage
Interactive workshop | Building your first PMM AI Agent
Daniel Stelzer, Staff Product Marketing Manager, Docker
See the details
13:30
Workshops
Interactive workshop | Creative collaboration for smarter PMM planning
Galina Fedulova, Product Marketing Lead, Wooga
See the details
14:15
Main stage
Networking roundtables: Navigating the product marketing landscape
See the details
14:45
Main stage
From release noise to launch seasons
Manuela Kohlhas, Director of Product Marketing, PTC
See the details
15:15
Networking & exhibition
Coffee break
See the details
15:45
Main stage
The integrated leadership advantage for PMMs
Robin Karakash, Former VP of Marketing (Mozilla) and Founder of Curious Altitudes, Mozilla
See the details
15:45
Workshops
Interactive workshop | Why your product needs a narrative
Elliott Rayner, CMO, OWOW
See the details
16:15
Main stage
Panel | The human edge: What PMMs must protect in an agentic future
Chris Wedemeier, VP, Product Marketing, Sportradar
Kevin Hähnlein, Head of Marketing & Strategic Advisory, Staffbase
Sarah Jin, Principal Product Marketing Manager, Zalando
See the details
17:00
Main stage
Chairperson closing remarks
Michal Lasman, PMA Berlin Chapter Lead and Host of CMO Convo, Product Marketing Alliance
See the details
17:15
Networking & exhibition
Happy hour
See the details

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