Download one pager

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Mike
Rothe
Product Marketing & Strategy Lead
Staffbase
Mike is a product marketing leader in B2B SaaS, with experience across Europe and North America. He came into scaleup product marketing after various positions at Nike, SAP, and Adidas, and works on the hard part of PMM: turning a broad platform into a story prospects and customers will actually believe. Today, he's Product Marketing & Strategy Lead at Staffbase, where he leads a team of PMMs and enablement managers and owns messaging, positioning, and launches across the portfolio. His focus in the last year has been on building AI into how the team works while staying clear-eyed about the parts of the job it doesn't touch: judgment, taste, and knowing which claim will land.
Button
21 October 2026 11:45 - 12:30
Panel | The human edge: What PMMs must protect in an agentic future
As AI takes on more of the execution layer, what does PMM still own — and why? This panel brings together practitioners at different stages of AI integration, from early experimenters to teams further along. Join this forward-looking discussion as they explore what's holding up, what's been lost, and where human judgement remains the irreplaceable ingredient. Key discussion points: - Are relationships the new PMM deliverable? Can my agent grab coffee with your agent? - AI can analyse quantitative data better than me, but can it make qualitative judgements like I do?