How do you turn cross-functional collaboration into a competitive advantage? In this workshop, Galina will share how her team brings together monetization, content, and product marketing teams for quarterly planning sessions. She'll discuss how these conversations help drive better alignment, spark stronger campaign ideas, and support more effective long-term planning. Attendees will leave with practical ideas for building more collaborative planning processes and creating better outcomes across teams. While the examples are drawn from a B2C business, the insights are relevant to any PMM navigating cross-functional work.