In this workshop, Galina will share how her team brings together monetisation, content, and product marketing teams for quarterly planning sessions. She'll discuss how these conversations help drive better alignment, spark stronger campaign ideas, and support more effective long-term planning. Attendees will leave with practical ideas for building more collaborative planning processes and creating better outcomes across teams. While the examples are drawn from a B2C business, the insights are relevant to any PMM navigating cross-functional work. • Build a shared language across creative, data-driven, and growth-focused teams, and learn to integrate stakeholders rather than just coordinate with them. • Extend your planning horizon from campaign-by-campaign to full quarters, unlocking more creative novelty and confidence in both product and go-to-market strategies. • Take home a practical tool to map and close collaboration gaps in your own team.