Kick off Product Marketing Summit Berlin with our chairperson's opening remarks as we unpack this year's theme - redefining PMM: own, collaborate, automate. Discover what's driving the evolution of product marketing and what to expect from a day packed with insights, ideas, and inspiration.

As AI takes on more of the execution layer, what does PMM still own — and why? This panel brings together practitioners at different stages of AI integration, from early experimenters to teams further along. Join this forward-looking discussion as they explore what's holding up, what's been lost, and where human judgement remains the irreplaceable ingredient. Key discussion points: - Are relationships the new PMM deliverable? Can my agent grab coffee with your agent? - AI can analyse quantitative data better than me, but can it make qualitative judgements like I do?

As the day comes to a close, join our Chairperson for a wrap-up session that ties together key takeaways, emerging trends, and the most impactful insights from the event.