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Event starts in:
18

days :

7

: hours :

41

minutes

13

until doors open in Berlin

October 21, 2026
The Ritz-Carlton, Berlin
3 Potsdamer Platz
Berlin

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agenda

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What's on
October 21
October 21
October 21
08:00
Networking & exhibition
Networking breakfast & registration
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09:00
Main stage
Opening the summit: Redefining PMM
Michal Lasman, PMA Berlin Chapter Lead and Host of CMO Convo, Product Marketing Alliance
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09:15
Main stage
Products don’t win markets. Narratives do.
Elliott Rayner, CMO, OWOW
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09:45
Main stage
Match fit for 2027: The 5 capabilities every product marketing team needs
Justin Vaughan-Brown, VP, Product Marketing & Strategic Comms, Camunda
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10:15
Main stage
From release noise to launch seasons
Manuela Kohlhas, Director of Product Marketing, PTC
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10:45
Networking & exhibition
Coffee break
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11:15
Main stage
Fireside Chat | Collaboration as a competitive advantage: How PMMs align teams around growth
Elina Bazinas, Product Marketing Strategist, True North PMM
Amruta Hunnurkar, GTM & PMM Lead, EMEA, Alexa and Echo, Amazon
Galina Fedulova, Product Marketing Lead, Wooga
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11:45
Main stage
Panel | The human edge: What PMMs must protect in an agentic future
Chris Wedemeier, VP, Product Marketing, Sportradar
Sarah Jin, Principal Product Marketing Manager, Zalando
Mike Rothe, Product Marketing & Strategy Lead, Staffbase
Michal Lasman, PMA Berlin Chapter Lead and Host of CMO Convo, Product Marketing Alliance
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12:30
Networking & exhibition
Lunch
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13:30
Main stage
Product marketing and the rise of agents
Jane Fu, Director of Product Marketing, SAP
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14:00
Main stage
Interactive workshop | Building your first PMM AI Agent
Daniel Stelzer, Staff Product Marketing Manager, Docker
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14:45
Main stage
Selling AI in the AI era: How the GTM playbook is being rebuilt from both ends
Leonhard Draxl, Head of Product Marketing, Zeno
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15:15
Networking & exhibition
Coffee break
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15:45
Main stage
Networking roundtables: Navigating the product marketing landscape
Kaíssa Ferreira Nascimento, Principal PMM | Loyalty, Zalando
Johannes Schneider, Senior PMM, n8n
Mara Taylor, Senior PMM, Kenjo
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16:30
Main stage
Interactive workshop: The integrated leadership advantage for PMMs
Robin Karakash, Former VP of Marketing (Mozilla) and Founder of Curious Altitudes, Curious Altitudes
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17:00
Main stage
Chairperson closing remarks
Michal Lasman, PMA Berlin Chapter Lead and Host of CMO Convo, Product Marketing Alliance
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17:05
Networking & exhibition
Happy hour
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Register today to
secure your ticket

Join Europe's product marketing community for a day of practical ideas, honest conversations, and proven playbooks. Learn how leading PMMs are using AI, earning a bigger voice in strategy, and making cross-functional work more effective.

- Gain immediately applicable PMM tactics that deliver measurable results.

- Skip the AI trial-and-error - level up to become a power-user turning simple automations into fully integrated workflows.

- Tap into the ultimate PMM network for peer insights and real, valuable mentorship that continue beyond the summit.

Berlin
October 21, 2026

Register now

Elevate your team's
PMM game

Save at least €300 with our group rate (just 3+ people required). It’s the perfect way to align on strategy and scale learnings across your org, especially if you bring cross-functional colleagues and capitalise on our co-located summit tracks.

If you want to bring your team along, chat to Raluca.

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