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Event starts in:
45

days :

18

: hours :

8

minutes

36

until early bird rates end

October 21, 2026
The Ritz-Carlton, Berlin
3 Potsdamer Platz
Berlin

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What's on
October 21
October 21
October 21
08:00
Networking & exhibition
Networking breakfast & registration
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09:00
Main stage
Opening the summit: Redefining PMM
Michal Lasman, PMA Berlin Chapter Lead and Host of CMO Convo, Product Marketing Alliance
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09:30
Main stage
Products don’t win markets. Narratives do.
Elliott Rayner, CMO, OWOW
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10:00
Main stage
Match fit for 2027: The 5 capabilities every product marketing team needs
Justin Vaughan-Brown, VP, Product Marketing & Strategic Comms, Camunda
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10:30
Networking & exhibition
Coffee break
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11:00
Main stage
Fireside Chat | Collaboration as a competitive advantage: How PMMs align teams around growth
Elina Bazinas, Product Marketing Lead, Prewave
Amruta Hunnurkar, GTM & PMM Lead, EMEA, Alexa and Echo, Amazon
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11:30
Main stage
Selling AI in the AI era: How the GTM playbook is being rebuilt from both ends
Leonhard Draxl, Head of Product Marketing, Zeno
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12:00
Main stage
Product marketing and the rise of agents
Jane Fu, Director of Product Marketing, SAP
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12:30
Networking & exhibition
Lunch
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13:30
Main stage
Interactive workshop | Building your first PMM AI Agent
Daniel Stelzer, Staff Product Marketing Manager, Docker
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13:30
Workshops
Interactive workshop | Creative collaboration for smarter PMM planning
Galina Fedulova, Product Marketing Lead, Wooga
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14:15
Main stage
Networking roundtables: Navigating the product marketing landscape
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14:45
Main stage
From release noise to launch seasons
Manuela Kohlhas, Director of Product Marketing, PTC
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15:15
Networking & exhibition
Coffee break
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15:45
Main stage
The integrated leadership advantage for PMMs
Robin Karakash, Former VP of Marketing (Mozilla) and Founder of Curious Altitudes, Mozilla
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15:45
Workshops
Interactive workshop | Why your product needs a narrative
Elliott Rayner, CMO, OWOW
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16:15
Main stage
Panel | The human edge: What PMMs must protect in an agentic future
Chris Wedemeier, VP, Product Marketing, Sportradar
Kevin Hähnlein, Head of Marketing & Strategic Advisory, Staffbase
Sarah Jin, Principal Product Marketing Manager, Zalando
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17:00
Main stage
Chairperson closing remarks
Michal Lasman, PMA Berlin Chapter Lead and Host of CMO Convo, Product Marketing Alliance
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17:15
Networking & exhibition
Happy hour
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Register today for
early bird discount

Join Europe's product marketing community for a day of practical ideas, honest conversations, and proven playbooks. Learn how leading PMMs are using AI, earning a bigger voice in strategy, and making cross-functional work more effective.

- Gain immediately applicable PMM tactics that deliver measurable results.

- Skip the AI trial-and-error - level up to become a power-user turning simple automations into fully integrated workflows.

- Tap into the ultimate PMM network for peer insights and real, valuable mentorship that continue beyond the summit.

Berlin
October 21, 2026

Save €200

Elevate your team's
PMM game

Save at least €300 with our group rate (just 3+ people required). It’s the perfect way to align on strategy and scale learnings across your org, especially if you bring cross-functional colleagues and capitalise on our co-located summit tracks.

If you want to bring your team along, chat to Raluca.

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