In this session unique discussions are happening concurrently. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. 1) The loyalty flywheel: Moving retention beyond performance marketing and ad spend. Kaíssa Ferreira Nascimento, Principal PMM at Zalando 2. Where attendees are actually using AI and agents vs. where it's still aspirational. Johannes Schneider, Senior PMM at n8n 3. The PMM brain on AI: Safeguarding focus, productivity & well-being in the new world of work Mara Taylor, Senior PMM at Kenjo 4. PMM: Strategic leader or organizational glue? Where should PMM draw the line? Maryam Ardalan, Senior PMM at Chrono24