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Robin

Karakash

Former VP of Marketing (Mozilla) and Founder of Curious Altitudes

Curious Altitudes

Robin is an award-winning marketing leader with over 20 years of experience driving growth, digital transformation, and brand strategy across international markets. Former VP at Mozilla, he led European marketing, go-to market growth and global expansion strategy, and held senior leadership roles at ASICS, Coca-Cola, Viacom, and VCCP. Named one of the Top 10 Global Marketing Leaders by the GTM10 Awards in 2025, Robin is recognized for pushing boundaries and driving the future of marketing in the software industry. Now working as a strategic advisor, INSEAD-certified executive coach, and business angel, he support founders, leadership teams, and scaling organizations on growth strategy, brand clarity, and leadership in complexity.

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14 October 2024 10:00 - 10:30

Narrative Systems: The Hidden Architecture Behind Product Led Growth

Most product marketing is feature obsessed or locked in tactical GTM cycles. But lasting growth comes from something deeper — a narrative system that carries an organization beyond a QBR, beyond a launch, and back to its core. In this keynote, Robin Karakash introduces Narrative Systems, the internal architecture that connects strategy, language and behavior into a growth narrative that builds momentum over time. You will learn how high growth organizations use narrative integrity to align product, leadership and go to market around a shared why. Meaningful to execute. Meaningful to connect.