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Robin

Karakash

Former VP of Marketing

Mozilla

Robin is an award-winning marketing leader with over 20 years of experience driving growth, digital transformation, and brand strategy across international markets. Former VP at Mozilla, he led European marketing, go-to market growth and global expansion strategy, and held senior leadership roles at ASICS, Coca-Cola, Viacom, and VCCP. Named one of the Top 10 Global Marketing Leaders by the GTM10 Awards in 2025, Robin is recognized for pushing boundaries and driving the future of marketing in the software industry. Now working as a strategic advisor, INSEAD-certified executive coach, and business angel, he support founders, leadership teams, and scaling organizations on growth strategy, brand clarity, and leadership in complexity.

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14 October 2024 10:00 - 10:30

Beyond the launch: Why product marketers are critical growth drivers in EMEA

This session explores how product marketers are stepping up to truly drive growth, not just manage product launches. Especially in EMEA, with its incredibly diverse markets, PMMs are perfectly placed to understand customers, products, and different regions. We'll show you how they can really run the show for growth across the whole customer journey, from getting people activated to keeping them engaged and turning them into advocates—ultimately helping your business expand quickly and smartly in EMEA's competitive landscape. Key learnings: - Become a full-funnel growth strategist - Master EMEA localization for growth - Drive growth through data, experiments, & collaboration