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Kaíssa
Ferreira Nascimento
Principal PMM | Loyalty
Zalando
Kaíssa Ferreira Nascimento is a Product Marketing leader at Zalando, where she leads retention-focused marketing strategy and the positioning of Zalando Plus, the company’s loyalty membership program spanning 17 European markets. Before Zalando, Kaíssa passed through N26, HelloFresh and Natura&Co brands including The Body Shop and Aesop where she focused on building loyalty frameworks and led retention strategy for millions of customers across the Europe and Latin America. Across more than a decade in fashion, beauty, fintech, and subscription businesses, her work has centered on one question: how to build loyalty propositions that customers genuinely value rather than simply redeem, turning retention into a growth engine.
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21 October 2026 14:15 - 14:45
Networking roundtables: Navigating the product marketing landscape
In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: - The loyalty flywheel: Moving retention beyond performance marketing and ad spend - Where to start with AI in product marketing (and where to go next) - How to become a customer and market expert in your domain - Stop being the order-taker: How PMMs become strategic partners - The future of demos: creating more impactful demos that cut through crowded market