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Kaíssa

Ferreira Nascimento

Principal PMM | Loyalty

Zalando

Kaíssa Ferreira Nascimento is a Product Marketing leader at Zalando, where she leads retention-focused marketing strategy and the positioning of Zalando Plus, the company’s loyalty membership program spanning 17 European markets. Before Zalando, Kaíssa passed through N26, HelloFresh and Natura&Co brands including The Body Shop and Aesop where she focused on building loyalty frameworks and led retention strategy for millions of customers across the Europe and Latin America. Across more than a decade in fashion, beauty, fintech, and subscription businesses, her work has centered on one question: how to build loyalty propositions that customers genuinely value rather than simply redeem, turning retention into a growth engine.

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21 October 2026 15:45 - 16:30

Networking roundtables: Navigating the product marketing landscape

In this session unique discussions are happening concurrently. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. 1) The loyalty flywheel: Moving retention beyond performance marketing and ad spend. Kaíssa Ferreira Nascimento, Principal PMM at Zalando 2. Where attendees are actually using AI and agents vs. where it's still aspirational. Johannes Schneider, Senior PMM at n8n 3. The PMM brain on AI: Safeguarding focus, productivity & well-being in the new world of work Mara Taylor, Senior PMM at Kenjo 4. PMM: Strategic leader or organizational glue? Where should PMM draw the line? Maryam Ardalan, Senior PMM at Chrono24