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Sarah

Jin

Principal Product Marketing Manager

Zalando

Sarah's passion and superpower lies in uncovering the "so whats" behind data, and building strategy from insight. Her career started in market research, where she gained expertise in qualitative and quantitative methodologies, including developing value propositions and positioning for FMCG products such as cat food and perfume. Since joining Zalando in 2019, she has led a team of Insights Consultants and developed a portfolio of insights offerings for Zalando partners, before transitioning to Product Management, to build world-class insights tooling for B2B users. While she gained valuable learnings into the tech world as a Product Manager, she missed the focus on the partner perspective, and the collaboration with Commercial teams. This was when she discovered Product Marketing - her happy place. She is currently a Principal Product Marketing Manager at Zalando Marketing Services, where she co-founded the product marketing function and leads end-to-end GTM for the adtech products. Outside of professional pursuits, she has encyclopedic knowledge of spicy noodle joints in Berlin and is always open to debating which is best in town.

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21 October 2026 16:15 - 17:00

Panel | The human edge: What PMMs must protect in an agentic future

As AI takes on more of the execution layer, what does PMM still own — and why? This panel brings together practitioners at different stages of AI integration, from early experimenters to teams further along. Join this forward-looking discussion as they explore what's holding up, what's been lost, and where human judgement remains the irreplaceable ingredient. Key discussion points: - Are relationships the new PMM deliverable? Can my agent grab coffee with your agent? - AI can analyse quantitative data better than me, but can it make qualitative judgements like I do?