What's on
Product Marketing
Exhibition and networking
Optimize by Revenue Operations Alliance
Momentum by GTM Alliance
Catalyst by Sales Enablement Collective
Expand by Customer Success Collective
Product Marketing
Revenue Operations (RevOps)
Go-to-Market (GTM)
Sales Enablement
Customer Success
Product Marketing
Product Marketing
08:00
Exhibition and networking
Registration and networking breakfast
See the details
09:00
Product Marketing
Chairperson opening remarks
Langley Barth, Staff Product Marketing Manager, Intuit
See the details
09:15
Product Marketing
The next era of PMM: Owning the mandate at the center of GTM
Harsh Jawharkar, CMO & GTM Advisor
See the details
09:45
Product Marketing
Supercharged marketing: From gamified messaging to AI-powered everything
Christopher Marin, Associate VP Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
See the details
10:30
Exhibition and networking
Coffee break
See the details
11:00
Product Marketing
Panel - PMM GTM horror stories (and how we survived them)
Karen Zhang, Advisor & Consultant, Formerly eBay & RetailMeNot
Marc Canabou, Former VP, B2B and Product Marketing, Visa
Divya Laul, Product Marketing Manager, Intuit
Nupur Bhade Vilas, Head of Product Marketing, Kustomer
See the details
11:45
Product Marketing
Mainstage workshop – Competitive intelligence that counts: building a GTM metrics playbook
Olga Levchik, Head of Competitive Intelligence, Culture Amp
See the details
12:30
Exhibition and networking
Lunch break
See the details
13:30
Exhibition and networking
Table talks: Expert-led PMM roundtables
Knut Melvær, Head of Developer Community and Education, Sanity
Ori Broit, Director of Product Marketing, Splunk
Maura Tuohy Di Muro, Head of Product Marketing, Roblox
See the details
14:30
Product Marketing
The power of human connection in GTM
Abby Laursen, Senior Director of Product Marketing, Snap Inc
See the details
15:00
Exhibition and networking
Coffee break
See the details
15:30
Product Marketing
Fireside chat – Alignment without slowdown: Mastering GTM orchestration
Yelena Kozlova, VP, Marketing, Finch
Sharon Markowitz, Former Head of Product Marketing, App Marketplace, Zoom
Jon Rooney, VP, Product Marketing, Box
See the details
16:15
Product Marketing
AI-powered GTM: Transform & accelerate your playbook, don’t throw it out
Andrew Keating, VP, Product and Solutions Marketing, LogicMonitor
See the details
16:45
Product Marketing
Closing remarks
Langley Barth, Staff Product Marketing Manager, Intuit
See the details
17:00
Exhibition and networking
Happy hour
See the details
Revenue Operations (RevOps)
09:15
Optimize by Revenue Operations Alliance
Change management in RevOps: Turning disruption into opportunity
Kellee Van Horne, VP, Revenue Operations, Analytics, and New Markets, Affirm
See the details
09:45
Optimize by Revenue Operations Alliance
From failure to force multiplier: Cracking the AI success code
Arpit Sharma, VP, Revenue Operations, Informatica
See the details
10:15
Optimize by Revenue Operations Alliance
RevOps as a strategic growth lever: AI and automation trends in 2026
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11:15
Optimize by Revenue Operations Alliance
Panel: Predictive models and revenue forecasting in real time
Gwendolyn Doi, Director, Worldwide Sales Strategy & Operations, Adobe
See the details
12:00
Optimize by Revenue Operations Alliance
Why your best sellers should be closing 2x quota—And aren’t
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13:30
Optimize by Revenue Operations Alliance
Roundtable discussions
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14:15
Optimize by Revenue Operations Alliance
Leading go-to-market transformation for scalable growth
Kari Roberts, VP Revenue Operations & Strategy, BetterUp
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14:45
Optimize by Revenue Operations Alliance
From Insight to Impact: A Framework for Turning Data Into GTM Decisions
Jiaxi Zhu, Head, Analytics & Insights, Google
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15:45
Optimize by Revenue Operations Alliance
The Revenue Revolution—Architecting Trust in the AI-Native Go-To-Market Model
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16:15
Optimize by Revenue Operations Alliance
Panel: RevOps 2.0 - Shaping the future of revenue operations
Sandip Patil, SVP of Revenue Operations, Global Payments Inc.
See the details
Go-to-Market (GTM)
09:15
Momentum by GTM Alliance
Panel: Aligning product, marketing, sales, and CS before you launch
See the details
10:00
Momentum by GTM Alliance
Panel: Where AI fits, and doesn't, in the GTM stack
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11:00
Momentum by GTM Alliance
Fireside chat: Positioning, messaging, and storytelling: how PMM and enablement make it stick
See the details
11:30
Momentum by GTM Alliance
The ultimate growth playbook: Building a 0→1→100 growth engine in a hyper-competitive AI market
See the details
12:15
Momentum by GTM Alliance
The GTM launch playbook: Aligning teams, tools, and timing for market impact
See the details
14:30
Momentum by GTM Alliance
Predicting the switch: VOC in the age of AI
See the details
15:00
Momentum by GTM Alliance
Enablement's role in GTM change management
See the details
Sales Enablement
09:15
Catalyst by Sales Enablement Collective
Ruthless adaptation: Elevating sales enablement to a board-level conversation
See the details
09:45
Catalyst by Sales Enablement Collective
Shortening ramp time and boosting sales productivity on a lean budget
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10:15
Catalyst by Sales Enablement Collective
Distinctly human, decidedly effective: The skills that still win deals
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11:15
Catalyst by Sales Enablement Collective
The five deadly sins of partner enablement
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11:45
Catalyst by Sales Enablement Collective
Revenue activation: Stop letting insights die in dashboards - start creating behavior change
See the details
12:15
Catalyst by Sales Enablement Collective
Fireside chat: From training to transformation - the enablement operating system
See the details
14:30
Catalyst by Sales Enablement Collective
AI that sells: Real enablement use cases you can steal
See the details
15:00
Catalyst by Sales Enablement Collective
Building your charter, operating model, and metrics
See the details
16:00
Catalyst by Sales Enablement Collective
Panel | From reactive to strategic: Redefining enablement’s role in the GTM engine
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Customer Success
09:15
Expand by Customer Success Collective
What sales can teach CS: Skills and mindset shift
Mark Stagi, Vice President of Customer Success & Services, pclub.io
See the details
09:45
Expand by Customer Success Collective
Pooled CS teams: Efficient, expandable, and customer-centric
Laurence Leong, Head of Scaled Customer Success, Okta
See the details
10:15
Expand by Customer Success Collective
Why great work isn’t always enough: Expand your career
Jen Gussman, Director, Customer Success Account Management, Microsoft
See the details
11:15
Expand by Customer Success Collective
Why customer education needs an engine, not a library
Justin Seeley, Sr. Learning Evangelist, Adobe
See the details
11:45
Expand by Customer Success Collective
Interactive roundtable discussions: Aligning CS with GTM strategy
See the details
13:30
Expand by Customer Success Collective
Panel | Scaling and expanding customer success: The AI advantage
Harita Salvi, Senior Director, Global Customer Success, Jumpcloud
Kelsey Kearns, Head of Customer Success, Rockerbox, DoubleVerify
Aabhas Lal, Director, Customer Success, Securonix
See the details
14:15
Expand by Customer Success Collective
Signals, decisions, motions: CS as a system, not a team
See the details
14:45
Expand by Customer Success Collective
Turning go-to-market into stay-in-market: How customer relationships drive market longevity
See the details
15:45
Expand by Customer Success Collective
Panel | The revenue side of CS: Renewal and expansion strategies that work
Paul Kelley, Director of Customer Success, Earnin
Chris Bezold, Senior Director of Customer Success, LucidLink
Lino Persi, VP, Customer Success, Oracle
See the details
16:30
Expand by Customer Success Collective
Expanding CS reach without adding headcount
Tony Gulley, Director of Customer Success & Strategic Operations, EliseAI
See the details
What's on
Product Marketing
Exhibition and networking
Product Marketing
Revenue Operations (RevOps)
Go-to-Market (GTM)
Sales Enablement
Customer Success
Product Marketing
GMT -8
08:00
08:30
09:00
09:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
Product Marketing
09:00 - 09:15 | GMT -8
Chairperson opening remarks
See the details
09:15 - 09:45 | GMT -8
The next era of PMM: Owning the mandate at the center of GTM
Harsh
Jawharkar
CMO & GTM Advisor
See the details
09:45 - 10:30 | GMT -8
Supercharged marketing: From gamified messaging to AI-powered everything
Christopher
Marin
Associate VP Digital Marketing
Inovalon
Lanie
Schenkelberg
Vice President, Product Marketing
Inovalon
See the details
11:00 - 11:45 | GMT -8
Panel - PMM GTM horror stories (and how we survived them)
Karen
Zhang
Advisor & Consultant, Formerly eBay & RetailMeNot
Marc
Canabou
Former VP, B2B and Product Marketing
Visa
Divya
Laul
Product Marketing Manager
Intuit
Nupur
Bhade Vilas
Head of Product Marketing
Kustomer
See the details
11:45 - 12:30 | GMT -8
Mainstage workshop – Competitive intelligence that counts: building a GTM metrics playbook
Olga
Levchik
Head of Competitive Intelligence
Culture Amp
See the details
14:30 - 15:00 | GMT -8
The power of human connection in GTM
Abby
Laursen
Senior Director of Product Marketing
Snap Inc
See the details
15:30 - 16:15 | GMT -8
Fireside chat – Alignment without slowdown: Mastering GTM orchestration
Yelena
Kozlova
VP, Marketing
Finch
Sharon
Markowitz
Former Head of Product Marketing, App Marketplace
Zoom
Jon
Rooney
VP, Product Marketing
Box
See the details
16:15 - 16:45 | GMT -8
AI-powered GTM: Transform & accelerate your playbook, don’t throw it out
Andrew
Keating
VP, Product and Solutions Marketing
LogicMonitor
See the details
16:45 - 17:00 | GMT -8
Closing remarks
See the details
Exhibition and networking
08:00 - 09:00 | GMT -8
Registration and networking breakfast
Collect your pass at registration, grab some breakfast, and ease into the day by connecting with peers from across the GTM landscape. It is the perfect chance to spark conversations, build new relationships, and set yourself up for a day of insight and inspiration.
See the details
10:30 - 11:00 | GMT -8
Coffee break
See the details
12:30 - 13:30 | GMT -8
Lunch break
Recharge over lunch while continuing the conversations sparked in the morning sessions. Connect with PMM and GTM peers, share takeaways, and explore our partner stands, all while enjoying a variety of food and drink to keep you energized for the afternoon ahead.
See the details
13:30 - 14:30 | GMT -8
Table talks: Expert-led PMM roundtables
In this session six unique discussions are happening at once. Find the table that speaks to your biggest challenge or opportunity and join the conversation. Every table will be hosted by an industry expert, so come ready to share your perspective, learn from peers, and walk away with fresh ideas you can put into practice. Session topics include: 1. Mastering technical depth and translating it into market-ready messaging with Knut Melvaer, Sanity 2. Aligning user goals with community ambitions, how PMM can support a two-sided marketplace with Maura Tuohy, Roblox 3. Building resilience and confidence as a PMM with Ori Broit, Splunk 4. What metrics should PMM own, and how do you report them to leadership? - Self-moderated 5. Navigating influence without authority: How PMMs align product, sales, and execs when they do not own the roadmap - Self-moderated
Knut
Melvær
Head of Developer Community and Education
Sanity
Ori
Broit
Director of Product Marketing
Splunk
Maura
Tuohy Di Muro
Head of Product Marketing
Roblox
See the details
15:00 - 15:30 | GMT -8
Coffee break
See the details
17:00 - 18:00 | GMT -8
Happy hour
Wrap up the day with great conversation and a well-earned drink. Happy Hour is your chance to connect with fellow PMMs and GTM peers, swap stories from the sessions and walk away with fresh ideas and new connections in a relaxed setting.
See the details
Testimonials
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Measure the impact of product marketing and prove your strategic value with impactful KPIs.

Metrics

Product Marketing Manager

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Increase efficiency, productivity, and competitiveness by harnessing the power of AI and automation.

Emerging technology

Product Marketing Manager

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Improve alignment and discover efficiencies through effective cross-functional collaboration with product and sales teams.

Cross-functional collaboration

Product Marketing Manager

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