What's on
Product Marketing
Exhibition and networking
Optimize by Revenue Operations Alliance
Momentum by GTM Alliance
Catalyst by Sales Enablement Collective
Expand by Customer Success Collective
Product Marketing
Revenue Operations (RevOps)
Go-to-Market (GTM)
Sales Enablement
Customer Success
Product Marketing
Product Marketing
08:00
Exhibition and networking
Registration and networking breakfast
See the details
09:00
Product Marketing
Chairperson opening remarks
See the details
09:15
Product Marketing
The next era of PMM: Owning the mandate at the center of GTM
Harsh Jawharkar, VP, Product Marketing, Dropbox
See the details
09:45
Product Marketing
Positioning power plays: How to win exec buy-in and lock in your narrative
See the details
10:15
Product Marketing
Supercharged marketing: From gamified messaging to AI-powered everything
Christopher Marin, Associate VP Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
See the details
10:45
Exhibition and networking
Coffee break
See the details
11:15
Product Marketing
Panel - PMM GTM horror stories (and how we survived them)
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Maura Tuohy Di Muro, Head of Product Marketing, Roblox
Marc Canabou, VP, B2B and Product Marketing, Visa
See the details
12:00
Product Marketing
Mainstage workshop – Competitive intelligence that counts: building a GTM metrics playbook
Olga Levchik, Head of Competitive Intelligence, Culture Amp
See the details
12:45
Exhibition and networking
Lunch break
See the details
13:45
Exhibition and networking
Table talks: Expert-led PMM roundtables
Knut Melvær, Head of Developer Community and Education, Sanity
Ori Broit, Director of Product Marketing, Splunk
Neel Patel, Head of AI, Product Marketing, Asana
Langley Barth, Staff Product Marketing Manager, Intuit
Rufeda Ali, Customer Success Manager | Marketing, Amazon
Apoorav Mahajan, Product Marketing, Uber
See the details
14:30
Product Marketing
The Power of human connection in GTM
Abby Laursen, Senior Director of Product Marketing, Snap Inc
See the details
15:00
Product Marketing
Unlocking growth through pricing power
Jon Rooney, VP, Product Marketing, Box
See the details
15:30
Exhibition and networking
Coffee break
See the details
16:00
Product Marketing
Fireside chat – Alignment without slowdown: Mastering GTM orchestration
Yelena Kozlova, VP, Marketing, Finch
Sharon Markowitz, Former Head of Product Marketing, App Marketplace, Zoom
See the details
16:30
Product Marketing
PMMs - You don’t need to throw out the GTM playbook because of AI
Andrew Keating, VP, Product and Solutions Marketing, LogicMonitor
See the details
17:00
Product Marketing
Closing remarks
See the details
17:00
Exhibition and networking
Happy hour
See the details
Revenue Operations (RevOps)
09:15
Optimize by Revenue Operations Alliance
Change management in RevOps: Turning disruption into opportunity
Kellee Van Horne, VP, Revenue Operations, Analytics, and New Markets, Affirm
See the details
09:45
Optimize by Revenue Operations Alliance
From failure to force multiplier: Cracking the AI success code
Arpit Sharma, VP, Revenue Operations, Informatica
See the details
10:00
Optimize by Revenue Operations Alliance
Leading go-to-market transformation for scalable growth
Kari Roberts, VP Revenue Operations & Strategy, BetterUp
See the details
11:00
Optimize by Revenue Operations Alliance
Revenue at the speed of the customer: Adaptive RevOps for the modern market
Roshin Unnikrishnan, Sr Director: Growth and Rev Ops, Cisco
See the details
11:45
Optimize by Revenue Operations Alliance
Panel - Align to accelerate: The power of true cross-team collaboration
Gwendolyn Doi, Director, Worldwide Sales Strategy & Operations, Adobe
Tony Silva, Sr. Director, Head of Revenue Operations, R Systems
See the details
13:30
Optimize by Revenue Operations Alliance
Roundtable discussions
See the details
14:45
Optimize by Revenue Operations Alliance
From Insight to Impact: A Framework for Turning Data Into GTM Decisions
Jiaxi Zhu, Head, Analytics & Insights, Google
See the details
15:45
Optimize by Revenue Operations Alliance
Exposing hidden growth leaks: Predict, detect, accelerate
See the details
16:15
Optimize by Revenue Operations Alliance
Panel - RevOps 2.0: Shaping the future of revenue operations
Olga Traskova, VP, Revenue Operations, Birdeye
Sandip Patil, SVP of Revenue Operations, Global Payments Inc.
See the details
Go-to-Market (GTM)
09:15
Momentum by GTM Alliance
Panel: Aligning product, marketing, sales, and CS before you launch
See the details
10:00
Momentum by GTM Alliance
Evidence-based ICP and segmentation
See the details
11:00
Momentum by GTM Alliance
Fireside chat: Positioning, messaging, and storytelling: how PMM and enablement make it stick
See the details
11:30
Momentum by GTM Alliance
Panel: Choosing and sequencing GTM motions: a decision framework
See the details
12:15
Momentum by GTM Alliance
The GTM launch playbook: Aligning teams, tools, and timing for market impact
See the details
14:30
Momentum by GTM Alliance
Predicting the switch: VOC in the age of AI
See the details
15:00
Momentum by GTM Alliance
Real-time enablement: AI coaching, roleplays, and deal support during launch
See the details
16:00
Momentum by GTM Alliance
From adoption to expansion: building a repeatable NRR engine
See the details
16:30
Momentum by GTM Alliance
Lessons learned: turning launch data into the next-quarter GTM plan
See the details
Sales Enablement
09:15
Catalyst by Sales Enablement Collective
Ruthless adaptation: Elevating sales enablement to a board-level conversation
See the details
09:45
Catalyst by Sales Enablement Collective
Fireside chat: Shortening ramp time and boosting sales productivity on a lean budget
See the details
10:15
Catalyst by Sales Enablement Collective
Building a content engine sellers actually use
See the details
11:15
Catalyst by Sales Enablement Collective
AI that sells: Real enablement use cases you can steal
See the details
11:45
Catalyst by Sales Enablement Collective
Turning conversation data into coaching that closes deals
See the details
12:15
Catalyst by Sales Enablement Collective
From training to transformation: Pivoting enablement into a true growth engine
See the details
14:30
Catalyst by Sales Enablement Collective
Mastering change management: Turning enablement launches into lasting behavior
See the details
15:15
Catalyst by Sales Enablement Collective
Building your charter, operating model, and metrics
See the details
16:15
Catalyst by Sales Enablement Collective
Panel | From reactive to strategic: Redefining enablement’s role in the GTM engine
See the details
Customer Success
09:15
Expand by Customer Success Collective
The language of expansion: Communicating value that matters
Haille Trimboli, Associate Director, Customer Success, Harvard Business Impact
See the details
09:45
Expand by Customer Success Collective
Pooled CS teams: Efficient, expandable, and customer-centric
Laurence Leong, Head of Scaled Customer Success, Okta
See the details
10:15
Expand by Customer Success Collective
Why great work isn’t always enough: Expand your career
Jen Gussman, Director, Customer Success Account Management, Microsoft
See the details
11:45
Expand by Customer Success Collective
Interactive roundtable discussions: Aligning CS with GTM strategy
See the details
13:30
Expand by Customer Success Collective
Panel | Scaling and expanding customer success: The AI advantage
Harita Salvi, Senior Director, Global Customer Success, Jumpcloud
Kelsey Kearns, Head of Customer Success, Rockerbox, DoubleVerify
Aabhas Lal, Director, Customer Success, Securonix
See the details
15:45
Expand by Customer Success Collective
Panel | The revenue side of CS: Renewal and expansion strategies that work
Paul Kelley, Director of Customer Success, Earnin
Chris Bezold, Senior Director of Customer Success, LucidLink
Lino Persi, VP, Customer Success, Oracle
See the details
16:30
Expand by Customer Success Collective
Expanding CS reach without adding headcount
Tony Gulley, Director of Customer Success & Strategic Operations, EliseAI
See the details
What's on
Product Marketing
Exhibition and networking
Product Marketing
Revenue Operations (RevOps)
Go-to-Market (GTM)
Sales Enablement
Customer Success
Product Marketing
GMT -8
08:00
08:30
09:00
09:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
Product Marketing
09:00 - 09:15 | GMT -8
Chairperson opening remarks
See the details
09:15 - 09:45 | GMT -8
The next era of PMM: Owning the mandate at the center of GTM
Harsh
Jawharkar
VP, Product Marketing
Dropbox
See the details
09:45 - 10:15 | GMT -8
Positioning power plays: How to win exec buy-in and lock in your narrative
See the details
10:15 - 10:45 | GMT -8
Supercharged marketing: From gamified messaging to AI-powered everything
Christopher
Marin
Lanie
Schenkelberg
See the details
11:15 - 12:00 | GMT -8
Panel - PMM GTM horror stories (and how we survived them)
Karen
Zhang
Former Head of Product Marketing, Fashion
eBay
Maura
Tuohy Di Muro
Head of Product Marketing
Roblox
Marc
Canabou
VP, B2B and Product Marketing
Visa
See the details
12:00 - 12:45 | GMT -8
Mainstage workshop – Competitive intelligence that counts: building a GTM metrics playbook
Olga
Levchik
Head of Competitive Intelligence
Culture Amp
See the details
14:30 - 15:00 | GMT -8
The Power of human connection in GTM
Abby
Laursen
Senior Director of Product Marketing
Snap Inc
See the details
15:00 - 15:30 | GMT -8
Unlocking growth through pricing power
Jon
Rooney
VP, Product Marketing
Box
See the details
16:00 - 16:30 | GMT -8
Fireside chat – Alignment without slowdown: Mastering GTM orchestration
Yelena
Kozlova
Sharon
Markowitz
See the details
16:30 - 17:00 | GMT -8
PMMs - You don’t need to throw out the GTM playbook because of AI
Andrew
Keating
VP, Product and Solutions Marketing
LogicMonitor
See the details
Closing remarks
See the details
Exhibition and networking
08:00 - 09:00 | GMT -8
Registration and networking breakfast
Collect your pass at registration, grab some breakfast, and ease into the day by connecting with peers from across the GTM landscape. It is the perfect chance to spark conversations, build new relationships, and set yourself up for a day of insight and inspiration.
See the details
10:45 - 11:15 | GMT -8
Coffee break
See the details
12:45 - 13:45 | GMT -8
Lunch break
Recharge over lunch while continuing the conversations sparked in the morning sessions. Connect with PMM and GTM peers, share takeaways, and explore our partner stands, all while enjoying a variety of food and drink to keep you energized for the afternoon ahead.
See the details
13:45 - 14:30 | GMT -8
Table talks: Expert-led PMM roundtables
See the details
15:30 - 16:00 | GMT -8
Coffee break
See the details
17:00 - 18:00 | GMT -8
Happy hour
Wrap up the day with great conversation and a well-earned drink. Happy Hour is your chance to connect with fellow PMMs and GTM peers, swap stories from the sessions and walk away with fresh ideas and new connections in a relaxed setting.
See the details
Testimonials
Your text goes here. Insert your content, thoughts, or information in this space.
“

Measure the impact of product marketing and prove your strategic value with impactful KPIs.

Metrics

Product Marketing Manager

“

Increase efficiency, productivity, and competitiveness by harnessing the power of AI and automation.

Emerging technology

Product Marketing Manager

“

Improve alignment and discover efficiencies through effective cross-functional collaboration with product and sales teams.

Cross-functional collaboration

Product Marketing Manager

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button
Button