What's on
Main track
Exhibition and networking
Launch by PMA
Optimize by ROA
Momentum by GTMA
Catalyst by SEC
Expand by CSC
Launch by PMA
Launch by PMA
08:00
Exhibition and networking
Registration and networking breakfast
09:00
Main track
Chairperson opening remarks
09:15
Main track
The next era of PMM: Owning the mandate at the center of GTM
Harsh Jawharkar, VP, Product Marketing, PagerDuty
09:45
Main track
Positioning power plays: How to win exec buy-in and lock in your narrative
10:15
Main track
Supercharged marketing: From gamified messaging to AI-powered everything
Christopher Marin, Associate VP Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
10:45
Exhibition and networking
Coffee break
11:15
Main track
Panel - PMM GTM horror stories (and how we survived them)
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Maura Tuohy Di Muro, Head of Product Marketing, Roblox
Marc Canabou, VP, B2B and Product Marketing, Visa
12:00
Main track
Mainstage workshop – Competitive intelligence that counts: building a GTM metrics playbook
Olga Levchik, Head of Competitive Intelligence, Culture Amp
12:45
Exhibition and networking
Lunch break
13:45
Exhibition and networking
Table talks: Expert-led PMM roundtables
Knut Melvær, Head of Developer Community and Education, Sanity
14:30
Main track
Breaking GTM inertia: Leading change across silos and distributed teams
15:00
Main track
Unlocking growth through pricing power
Jon Rooney, VP, Product Marketing, Box
15:30
Exhibition and networking
Coffee break
16:00
Main track
Fireside chat – Alignment without slowdown: Mastering GTM orchestration
Yelena Kozlova, VP, Marketing, Finch
Neel Patel, Head of AI, Product Marketing, Asana
16:30
Main track
PMMs - You don’t need to throw out the GTM playbook because of AI
Andrew Keating, VP, Product and Solutions Marketing, LogicMonitor
17:00
Main track
Closing remarks
17:00
Exhibition and networking
Happy hour
Optimize by ROA
09:15
Main track
Change management in RevOps: Turning disruption into opportunity
09:45
Main track
Becoming a strategic partner: How RevOps influences executive decision-making
10:15
Main track
Panel - Align to accelerate: The power of true cross-team collaboration
11:30
Main track
Humans vs. Bots: Who really owns revenue?
12:00
Main track
Revenue at the speed of the customer: Adaptive RevOps for the modern market
14:15
Main track
The RevOps of tomorrow: Predictive models and revenue forecasting in real time
14:45
Main track
Revenue resilience: Operating in a volatile market
15:45
Main track
Exposing hidden growth leaks: Predict, detect, accelerate
16:15
Main track
Panel - RevOps 2.0: Shaping the future of revenue operations
Momentum by GTMA
09:15
Main track
Panel: Aligning product, marketing, sales, and CS before you launch
10:00
Main track
Evidence-based ICP and segmentation
11:00
Main track
Fireside chat: Positioning, messaging, and storytelling: how PMM and enablement make it stick
11:30
Main track
Panel: Choosing and sequencing GTM motions: a decision framework
12:15
Main track
The GTM launch playbook: Aligning teams, tools, and timing for market impact
14:30
Main track
Predicting the switch: VOC in the age of AI
15:00
Main track
Real-time enablement: AI coaching, roleplays, and deal support during launch
16:00
Main track
From adoption to expansion: building a repeatable NRR engine
16:30
Main track
Lessons learned: turning launch data into the next-quarter GTM plan
Catalyst by SEC
09:15
Main track
Ruthless adaptation: Elevating sales enablement to a board-level conversation
09:45
Main track
Fireside chat: Shortening ramp time and boosting sales productivity on a lean budget
10:15
Main track
Building a content engine sellers actually use
11:15
Main track
AI that sells: Real enablement use cases you can steal
11:45
Main track
Turning conversation data into coaching that closes deals
12:15
Main track
From training to transformation: Pivoting enablement into a true growth engine
14:30
Main track
Mastering change management: Turning enablement launches into lasting behavior
15:15
Main track
Building your charter, operating model, and metrics
16:15
Main track
Panel | From reactive to strategic: Redefining enablement’s role in the GTM engine
Expand by CSC
09:15
Main track
The language of expansion: Communicating value that matters
Haille Trimboli, Associate Director, Customer Success, Harvard Business Impact
09:45
Main track
Pooled CS teams: Efficient, expandable, and customer-centric
Laurence Leong, Head of Scaled Customer Success, Okta
10:15
Main track
Why great work isn’t always enough: Expand your career
Jen Gussman, Director, Customer Success Account Management, Microsoft
11:45
Main track
Interactive roundtable discussions: Aligning CS with GTM strategy
13:30
Main track
Panel | Scaling and expanding customer success: The AI advantage
Harita Salvi, Senior Director, Global Customer Success, Jumpcloud
Kelsey Kearns, Head of Customer Success, Rockerbox, DoubleVerify
Aabhas Lal, Director, Customer Success, Securonix
15:45
Main track
Panel | The revenue side of CS: Renewal and expansion strategies that work
Paul Kelley, Director of Customer Success, Earnin
Chris Bezold, Senior Director of Customer Success, LucidLink
Lino Persi, VP, Customer Success, Oracle
16:30
Main track
Expanding CS reach without adding headcount
Tony Gulley, Director of Customer Success & Strategic Operations, EliseAI
What's on
Main track
Exhibition and networking
Launch by PMA
Optimize by ROA
Momentum by GTMA
Catalyst by SEC
Expand by CSC
Launch by PMA
GMT -7
08:00
08:30
09:00
09:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
Main track
09:00 - 09:15 | GMT -7
Chairperson opening remarks
09:15 - 09:45 | GMT -7
The next era of PMM: Owning the mandate at the center of GTM
Harsh
Jawharkar
VP, Product Marketing
PagerDuty
09:45 - 10:15 | GMT -7
Positioning power plays: How to win exec buy-in and lock in your narrative
10:15 - 10:45 | GMT -7
Supercharged marketing: From gamified messaging to AI-powered everything
Christopher
Marin
Lanie
Schenkelberg
11:15 - 12:00 | GMT -7
Panel - PMM GTM horror stories (and how we survived them)
Karen
Zhang
Former Head of Product Marketing, Fashion
eBay
Maura
Tuohy Di Muro
Head of Product Marketing
Roblox
Marc
Canabou
VP, B2B and Product Marketing
Visa
12:00 - 12:45 | GMT -7
Mainstage workshop – Competitive intelligence that counts: building a GTM metrics playbook
Olga
Levchik
Head of Competitive Intelligence
Culture Amp
14:30 - 15:00 | GMT -7
Breaking GTM inertia: Leading change across silos and distributed teams
15:00 - 15:30 | GMT -7
Unlocking growth through pricing power
Jon
Rooney
VP, Product Marketing
Box
16:00 - 16:30 | GMT -7
Fireside chat – Alignment without slowdown: Mastering GTM orchestration
Yelena
Kozlova
Neel
Patel
16:30 - 17:00 | GMT -7
PMMs - You don’t need to throw out the GTM playbook because of AI
Andrew
Keating
VP, Product and Solutions Marketing
LogicMonitor
Closing remarks
See the details
Exhibition and networking
08:00 - 09:00 | GMT -7
Registration and networking breakfast
Collect your pass at registration, grab some breakfast, and ease into the day by connecting with peers from across the GTM landscape. It is the perfect chance to spark conversations, build new relationships, and set yourself up for a day of insight and inspiration.
10:45 - 11:15 | GMT -7
Coffee break
12:45 - 13:45 | GMT -7
Lunch break
Recharge over lunch while continuing the conversations sparked in the morning sessions. Connect with PMM and GTM peers, share takeaways, and explore our partner stands, all while enjoying a variety of food and drink to keep you energized for the afternoon ahead.
13:45 - 14:30 | GMT -7
Table talks: Expert-led PMM roundtables
Knut
Melvær
Head of Developer Community and Education
Sanity
15:30 - 16:00 | GMT -7
Coffee break
17:00 - 18:00 | GMT -7
Happy hour
Wrap up the day with great conversation and a well-earned drink. Happy Hour is your chance to connect with fellow PMMs and GTM peers, swap stories from the sessions and walk away with fresh ideas and new connections in a relaxed setting.
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Measure the impact of product marketing and prove your strategic value with impactful KPIs.

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Product Marketing Manager

Increase efficiency, productivity, and competitiveness by harnessing the power of AI and automation.

Emerging technology

Product Marketing Manager

Improve alignment and discover efficiencies through effective cross-functional collaboration with product and sales teams.

Cross-functional collaboration

Product Marketing Manager

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