What's on
Main track
Exhibition and networking
Launch by PMA
Optimize by ROA
Momentum by GTMA
Catalyst by SEC
Expand by CSC
Launch by PMA
Launch by PMA
08:00
Exhibition and networking
Registration and networking breakfast
See the details
09:00
Main track
Chairperson opening remarks
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09:15
Main track
The next era of PMM: Owning the mandate at the center of GTM
Harsh Jawharkar, VP, Product Marketing, Dropbox
See the details
09:45
Main track
Positioning power plays: How to win exec buy-in and lock in your narrative
See the details
10:15
Main track
Supercharged marketing: From gamified messaging to AI-powered everything
Christopher Marin, Associate VP Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
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10:45
Exhibition and networking
Coffee break
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11:15
Main track
Panel - PMM GTM horror stories (and how we survived them)
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Maura Tuohy Di Muro, Head of Product Marketing, Roblox
Marc Canabou, VP, B2B and Product Marketing, Visa
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12:00
Main track
Mainstage workshop – Competitive intelligence that counts: building a GTM metrics playbook
Olga Levchik, Head of Competitive Intelligence, Culture Amp
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12:45
Exhibition and networking
Lunch break
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13:45
Exhibition and networking
Table talks: Expert-led PMM roundtables
Knut Melvær, Head of Developer Community and Education, Sanity
Ori Broit, Director of Product Marketing, Splunk
Neel Patel, Head of AI, Product Marketing, Asana
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14:30
Main track
Breaking GTM inertia: Leading change across silos and distributed teams
Abigail Laursen, Senior Director of Product Marketing, Snap Inc
See the details
15:00
Main track
Unlocking growth through pricing power
Jon Rooney, VP, Product Marketing, Box
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15:30
Exhibition and networking
Coffee break
See the details
16:00
Main track
Fireside chat – Alignment without slowdown: Mastering GTM orchestration
Yelena Kozlova, VP, Marketing, Finch
Sharon Markowitz, Head of Product Marketing, App Marketplace, Zoom
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16:30
Main track
PMMs - You don’t need to throw out the GTM playbook because of AI
Andrew Keating, VP, Product and Solutions Marketing, LogicMonitor
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17:00
Main track
Closing remarks
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17:00
Exhibition and networking
Happy hour
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Optimize by ROA
09:15
Main track
Change management in RevOps: Turning disruption into opportunity
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09:45
Main track
Becoming a strategic partner: How RevOps influences executive decision-making
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10:15
Main track
Panel - Align to accelerate: The power of true cross-team collaboration
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11:30
Main track
Humans vs. Bots: Who really owns revenue?
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12:00
Main track
Revenue at the speed of the customer: Adaptive RevOps for the modern market
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14:15
Main track
The RevOps of tomorrow: Predictive models and revenue forecasting in real time
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14:45
Main track
Revenue resilience: Operating in a volatile market
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15:45
Main track
Exposing hidden growth leaks: Predict, detect, accelerate
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16:15
Main track
Panel - RevOps 2.0: Shaping the future of revenue operations
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Momentum by GTMA
09:15
Main track
Panel: Aligning product, marketing, sales, and CS before you launch
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10:00
Main track
Evidence-based ICP and segmentation
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11:00
Main track
Fireside chat: Positioning, messaging, and storytelling: how PMM and enablement make it stick
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11:30
Main track
Panel: Choosing and sequencing GTM motions: a decision framework
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12:15
Main track
The GTM launch playbook: Aligning teams, tools, and timing for market impact
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14:30
Main track
Predicting the switch: VOC in the age of AI
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15:00
Main track
Real-time enablement: AI coaching, roleplays, and deal support during launch
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16:00
Main track
From adoption to expansion: building a repeatable NRR engine
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16:30
Main track
Lessons learned: turning launch data into the next-quarter GTM plan
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Catalyst by SEC
09:15
Main track
Ruthless adaptation: Elevating sales enablement to a board-level conversation
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09:45
Main track
Fireside chat: Shortening ramp time and boosting sales productivity on a lean budget
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10:15
Main track
Building a content engine sellers actually use
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11:15
Main track
AI that sells: Real enablement use cases you can steal
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11:45
Main track
Turning conversation data into coaching that closes deals
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12:15
Main track
From training to transformation: Pivoting enablement into a true growth engine
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14:30
Main track
Mastering change management: Turning enablement launches into lasting behavior
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15:15
Main track
Building your charter, operating model, and metrics
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16:15
Main track
Panel | From reactive to strategic: Redefining enablement’s role in the GTM engine
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Expand by CSC
09:15
Main track
The language of expansion: Communicating value that matters
Haille Trimboli, Associate Director, Customer Success, Harvard Business Impact
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09:45
Main track
Pooled CS teams: Efficient, expandable, and customer-centric
Laurence Leong, Head of Scaled Customer Success, Okta
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10:15
Main track
Why great work isn’t always enough: Expand your career
Jen Gussman, Director, Customer Success Account Management, Microsoft
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11:45
Main track
Interactive roundtable discussions: Aligning CS with GTM strategy
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13:30
Main track
Panel | Scaling and expanding customer success: The AI advantage
Harita Salvi, Senior Director, Global Customer Success, Jumpcloud
Kelsey Kearns, Head of Customer Success, Rockerbox, DoubleVerify
Aabhas Lal, Director, Customer Success, Securonix
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15:45
Main track
Panel | The revenue side of CS: Renewal and expansion strategies that work
Paul Kelley, Director of Customer Success, Earnin
Chris Bezold, Senior Director of Customer Success, LucidLink
Lino Persi, VP, Customer Success, Oracle
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16:30
Main track
Expanding CS reach without adding headcount
Tony Gulley, Director of Customer Success & Strategic Operations, EliseAI
See the details
What's on
Main track
Exhibition and networking
Launch by PMA
Optimize by ROA
Momentum by GTMA
Catalyst by SEC
Expand by CSC
Launch by PMA
GMT -7
08:00
08:30
09:00
09:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
Main track
09:00 - 09:15 | GMT -7
Chairperson opening remarks
See the details
09:15 - 09:45 | GMT -7
The next era of PMM: Owning the mandate at the center of GTM
Harsh
Jawharkar
VP, Product Marketing
Dropbox
See the details
09:45 - 10:15 | GMT -7
Positioning power plays: How to win exec buy-in and lock in your narrative
See the details
10:15 - 10:45 | GMT -7
Supercharged marketing: From gamified messaging to AI-powered everything
Christopher
Marin
Lanie
Schenkelberg
See the details
11:15 - 12:00 | GMT -7
Panel - PMM GTM horror stories (and how we survived them)
Karen
Zhang
Former Head of Product Marketing, Fashion
eBay
Maura
Tuohy Di Muro
Head of Product Marketing
Roblox
Marc
Canabou
VP, B2B and Product Marketing
Visa
See the details
12:00 - 12:45 | GMT -7
Mainstage workshop – Competitive intelligence that counts: building a GTM metrics playbook
Olga
Levchik
Head of Competitive Intelligence
Culture Amp
See the details
14:30 - 15:00 | GMT -7
Breaking GTM inertia: Leading change across silos and distributed teams
Abigail
Laursen
Senior Director of Product Marketing
Snap Inc
See the details
15:00 - 15:30 | GMT -7
Unlocking growth through pricing power
Jon
Rooney
VP, Product Marketing
Box
See the details
16:00 - 16:30 | GMT -7
Fireside chat – Alignment without slowdown: Mastering GTM orchestration
Yelena
Kozlova
Sharon
Markowitz
See the details
16:30 - 17:00 | GMT -7
PMMs - You don’t need to throw out the GTM playbook because of AI
Andrew
Keating
VP, Product and Solutions Marketing
LogicMonitor
See the details
Closing remarks
See the details
Exhibition and networking
08:00 - 09:00 | GMT -7
Registration and networking breakfast
Collect your pass at registration, grab some breakfast, and ease into the day by connecting with peers from across the GTM landscape. It is the perfect chance to spark conversations, build new relationships, and set yourself up for a day of insight and inspiration.
See the details
10:45 - 11:15 | GMT -7
Coffee break
See the details
12:45 - 13:45 | GMT -7
Lunch break
Recharge over lunch while continuing the conversations sparked in the morning sessions. Connect with PMM and GTM peers, share takeaways, and explore our partner stands, all while enjoying a variety of food and drink to keep you energized for the afternoon ahead.
See the details
13:45 - 14:30 | GMT -7
Table talks: Expert-led PMM roundtables
Knut
Melvær
Head of Developer Community and Education
Sanity
Ori
Broit
Director of Product Marketing
Splunk
Neel
Patel
Head of AI, Product Marketing
Asana
See the details
15:30 - 16:00 | GMT -7
Coffee break
See the details
17:00 - 18:00 | GMT -7
Happy hour
Wrap up the day with great conversation and a well-earned drink. Happy Hour is your chance to connect with fellow PMMs and GTM peers, swap stories from the sessions and walk away with fresh ideas and new connections in a relaxed setting.
See the details
Testimonials
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Measure the impact of product marketing and prove your strategic value with impactful KPIs.

Metrics

Product Marketing Manager

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Increase efficiency, productivity, and competitiveness by harnessing the power of AI and automation.

Emerging technology

Product Marketing Manager

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Improve alignment and discover efficiencies through effective cross-functional collaboration with product and sales teams.

Cross-functional collaboration

Product Marketing Manager

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