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April 29, 2026
Palo Alto

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What's on
Main stage
April 29
April 29
April 29
08:00
Main stage
Welcome breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
Devon O'Rourke, Founder & Managing Partner, Fluvio
See the details
09:15
Main stage
The state of product marketing in 2025 - turning insights into action
Jessica Oliveros, Senior Director of Product Marketing, Qualtrics
See the details
10:00
Main stage
Empathy-driven growth: Why understanding customers trumps product obsession
Joe Lazar, Founder, Article Group
See the details
10:15
Main stage
Fireside chat - The dream team: How product and product marketing win together
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Maura DiMuro, Senior Director of Product Marketing, Roblox
See the details
10:45
Main stage
Coffee Break
See the details
11:15
Main stage
Surviving as a PMM Leader in a difficult environment
Jeff Hardison, Former VP of Product Marketing, Calendly
See the details
11:45
Main stage
Tell Me I'm Nuts: The Epiphany that Lead to New Messaging
Benny Bridger, Head of Marketing, Walnut
See the details
12:00
Main stage
Interactive roundtable discussions - Solving your biggest PMM Challenges
Parvez Ahmad, Senior Director of Product Marketing, Visa
Joe Lazar, Founder, Article Group
Eric Anderson, CEO, Walnut
See the details
12:45
Main stage
Lunch
See the details
13:45
Main stage
Beyond execution: PMM as a strategic partner in the C-Suite
Rahul Awasthy, Vice President of Product Marketing, Docker
Kimberley Zatlyn, Vice President of Product Marketing, Handshake
Katrina Wong, CMO, New Relic
See the details
14:30
Main stage
No Launch Left Behind: The Art of the Micro-Launch
Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian
See the details
15:00
Main stage
Coffee Break
See the details
15:30
Main stage
You Are the Product: Build a Standout Brand in a Sea of Marketers
Julia Cabral Flavin, Senior Director of Product Marketing, LinkedIn
See the details
16:00
Main stage
Fueling Sustainable Growth: Aligning Product Marketing and Growth Teams for Product-Led Success
Adem Sengul, Senior Director of Growth Marketing, Walmart Connect
See the details
16:30
Main stage
Interactive session: Pitch and present
See the details
17:00
Main stage
Happy hour hosted by Product Marketing Alliance
See the details
What's on
Main stage
April 29
April 29
April 29
08:00
Main stage
Welcome breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
Devon O'Rourke, Founder & Managing Partner, Fluvio
See the details
09:15
Main stage
The state of product marketing in 2025 - turning insights into action
Jessica Oliveros, Senior Director of Product Marketing, Qualtrics
See the details
10:00
Main stage
Empathy-driven growth: Why understanding customers trumps product obsession
Joe Lazar, Founder, Article Group
See the details
10:15
Main stage
Fireside chat - The dream team: How product and product marketing win together
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Maura DiMuro, Senior Director of Product Marketing, Roblox
See the details
10:45
Main stage
Coffee Break
See the details
11:15
Main stage
Surviving as a PMM Leader in a difficult environment
Jeff Hardison, Former VP of Product Marketing, Calendly
See the details
11:45
Main stage
Tell Me I'm Nuts: The Epiphany that Lead to New Messaging
Benny Bridger, Head of Marketing, Walnut
See the details
12:00
Main stage
Interactive roundtable discussions - Solving your biggest PMM Challenges
Parvez Ahmad, Senior Director of Product Marketing, Visa
Joe Lazar, Founder, Article Group
Eric Anderson, CEO, Walnut
See the details
12:45
Main stage
Lunch
See the details
13:45
Main stage
Beyond execution: PMM as a strategic partner in the C-Suite
Rahul Awasthy, Vice President of Product Marketing, Docker
Kimberley Zatlyn, Vice President of Product Marketing, Handshake
Katrina Wong, CMO, New Relic
See the details
14:30
Main stage
No Launch Left Behind: The Art of the Micro-Launch
Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian
See the details
15:00
Main stage
Coffee Break
See the details
15:30
Main stage
You Are the Product: Build a Standout Brand in a Sea of Marketers
Julia Cabral Flavin, Senior Director of Product Marketing, LinkedIn
See the details
16:00
Main stage
Fueling Sustainable Growth: Aligning Product Marketing and Growth Teams for Product-Led Success
Adem Sengul, Senior Director of Growth Marketing, Walmart Connect
See the details
16:30
Main stage
Interactive session: Pitch and present
See the details
17:00
Main stage
Happy hour hosted by Product Marketing Alliance
See the details
What's on
Main stage
April 29
April 29
April 29
08:00
Main stage
Welcome breakfast & registration
See the details
09:00
Main stage
Chairperson opening remarks
Devon O'Rourke, Founder & Managing Partner, Fluvio
See the details
09:15
Main stage
The state of product marketing in 2025 - turning insights into action
Jessica Oliveros, Senior Director of Product Marketing, Qualtrics
See the details
10:00
Main stage
Empathy-driven growth: Why understanding customers trumps product obsession
Joe Lazar, Founder, Article Group
See the details
10:15
Main stage
Fireside chat - The dream team: How product and product marketing win together
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Maura DiMuro, Senior Director of Product Marketing, Roblox
See the details
10:45
Main stage
Coffee Break
See the details
11:15
Main stage
Surviving as a PMM Leader in a difficult environment
Jeff Hardison, Former VP of Product Marketing, Calendly
See the details
11:45
Main stage
Tell Me I'm Nuts: The Epiphany that Lead to New Messaging
Benny Bridger, Head of Marketing, Walnut
See the details
12:00
Main stage
Interactive roundtable discussions - Solving your biggest PMM Challenges
Parvez Ahmad, Senior Director of Product Marketing, Visa
Joe Lazar, Founder, Article Group
Eric Anderson, CEO, Walnut
See the details
12:45
Main stage
Lunch
See the details
13:45
Main stage
Beyond execution: PMM as a strategic partner in the C-Suite
Rahul Awasthy, Vice President of Product Marketing, Docker
Kimberley Zatlyn, Vice President of Product Marketing, Handshake
Katrina Wong, CMO, New Relic
See the details
14:30
Main stage
No Launch Left Behind: The Art of the Micro-Launch
Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian
See the details
15:00
Main stage
Coffee Break
See the details
15:30
Main stage
You Are the Product: Build a Standout Brand in a Sea of Marketers
Julia Cabral Flavin, Senior Director of Product Marketing, LinkedIn
See the details
16:00
Main stage
Fueling Sustainable Growth: Aligning Product Marketing and Growth Teams for Product-Led Success
Adem Sengul, Senior Director of Growth Marketing, Walmart Connect
See the details
16:30
Main stage
Interactive session: Pitch and present
See the details
17:00
Main stage
Happy hour hosted by Product Marketing Alliance
See the details

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